Engage PR

AUGUST 13, 2020

I was already confident in my ability to write, having done my degree in English and Linguistics, and masters courses in PR and Corporate Communication. However, I had to unlearn much of what I knew about academic writing, and take on board new methods for constructing impactful and informative media-ready copy.

Writing 78

Writing Construction Course Strategy 78

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. The post 5 Solos Share Best Practices for Writing a Compelling Proposal appeared first on Solo PR Pro. Read on for their helpful tips.

Writing 104

Writing Analysis Case Study Video 104

Flack's Revenge

AUGUST 24, 2017

All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too). My dad’s obit was the toughest thing to write because it was through tears – but also the easiest. Dr. Herbert Z. Dr. Herbert Z.

Writing 120

Writing Leadership Study Course 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Of course, any PR plan is dependent on budget, manpower – and time. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before. Define your objectives. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Deirdre Breakenridge

OCTOBER 14, 2019

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course.

Course 30

Course Writing Blogging Communications 30

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.

Writing 82

Writing Pitching Course Conference 82

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Of course, that’s just an example. Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

Course 60

Course Software SEO Tools 60

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Of course, there are exceptions to the rule (aren’t there always?).

Writing 100

Writing eBook Course Measurement 100

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 85

Public Affairs Communications Radio Television 85

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it.

Writing 310

Writing LinkedIn Social Media SEO 310

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! When it comes to hyperbole, less can be more – credible, that is. .

Course 418

Course Meeting Industry Corporate 418

The Resolution Blog

JANUARY 30, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […].

Course 156

Course Reputation Writing Publicity 156

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 154

Publicity Software Education Technology 154

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Course-correct if you are not making headway and reaching your milestones.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. What it takes to win depends on the requirements of the specific award, plus relevance to the award’s audience.

Industry 170

Industry Case Study B2B Resources 170

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. That can still be your goal of course, but you may have to let go of some of those ambitions to make a perfectly messaged ad. All learned by yours truly.

Writing 60

Writing eBook Policies Advertising 60

HMA Public Relations

MAY 24, 2023

Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post. Prompts play a crucial role in leveraging the power of AI tools like ChatGPT.

Course 81

Course Writing Tools Blogging 81

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

NOVEMBER 28, 2023

Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Professional development LinkedIn Learning is a treasure trove of courses and tutorials on a wide range of subjects. These courses can help users acquire new skills and stay up to date in their field. Make it concise and captivating.

LinkedIn 88

LinkedIn How To Course Ethics 88

PRSay

JULY 24, 2023

Of course, mindfulness doesn’t come easy in the business world. After taking Kabat-Zinn’s course in reducing stress through mindfulness, being certified as a workplace mindfulness facilitator, and practicing the approach daily, I realized that I had used aspects of mindfulness throughout my career.

Energy 146

Energy Meeting Writing Course 146

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Culpwrit

NOVEMBER 28, 2022

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

Corporate 92

Corporate Brand Branding Study 92

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Prowly

JANUARY 27, 2020

If you’re looking to get media coverage, you have to know how to: Find relevant journalists that could be interested in covering a story like yours Find their email address or other ways to get in touch Of course, you also have to make sure you have a story that’s worth writing about and know […].

How To 148

How To Media Course Writing 148

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

MARCH 1, 2011

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Failing all that, of course, you can always write a book.

Writing 76

Writing Comparison Web Resources 76