PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline.

Local 120

Local Newspapers Retail Sports 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America).

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Courses are available both online and on campuses throughout the U.S. Courses are available both online and on campuses throughout the U.S. and abroad. and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Training Course Social Media 150

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. However, I noticed something over the past week that was interesting, and it has motivated me to write this post. We all need to come together at this time to help the industry, profession, and community move forward.

Crisis 77

Crisis Education Resources Community 77

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. This means not relying on social media or any one channel. Can the ship be righted? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. As gyms up and down the country closed following the Government’s instruction, Everyone Active quickly mobilised its community-focused membership to do good while keeping active. delivers to local communities.

Exercises 52

Exercises Training Local Crisis 52

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.”

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Writing and editing. Some have local practices and others are international. Many have a side gig or passion that may or may not be related to communications.

Public Affairs 40

Public Affairs Internal International Community 40

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Sign-up to a free online training course? Last year via my work as a CIPR trainer I did an excellent CIPD ‘Train the Trainer’ course which improved the way I run my PR training courses. CIPR course?

Training 60

Training Ethics Course Analytics 60

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Depending on your industry and audience, the best course of action might be to continue with business as usual — but do so mindfully.

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. This is their story.

Local 95

Local Retail Writing Meeting 95

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Of course, the answer is probably “all three.” One of my favorite local Instagram campaigns is #onlyinmn. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

OCTOBER 5, 2016

Of course not, right? Of course not. Having sat on the board years ago, I know how shallow the pool of local APRs is. 2) You have an opportunity to extend the PRSA brand further into the PR community. 2) You have an opportunity to extend the PRSA brand further into the PR community. Then why revoke it?

Policies 94

Policies Course Writing Web 94

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking.

Communications 104

Communications Community Measurement Study 104

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2011 Update.

Community 40

Community Writing Education Film 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! I thought I’d ask my network for help! They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MARCH 14, 2019

But, over the course of many years, he was just that–a name. We also are in the midst of strategic planning led by Janet Swiecichowski, which will help us set the course for the next 3-5 years as our chapter and industry continues to evolve. And partly because, well, he’s a rock star!

Sports 74

Sports Corporate Financial Industry 74

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. This course was a blend of theory and practical applications. Of course, it was separate from the academic side of the university, but it dominated the news locally and nationally.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Maxim Behar

DECEMBER 16, 2021

No, it is absurd to write Boyko Borisov and search. Maxim Behar: Of course, this is not something Sicilian or some exotic dish, like a Seychellean curry. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. It is not local.

Google 52

Google Engineering Sports Comparison 52

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Karen Freberg

NOVEMBER 1, 2017

I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now. I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. But, this advanced class is going to be pretty awesome.

Social Media 40

Social Media Media Exercises Education 40

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Volunteer your internal communications services to a local charity or nonprofit. ’ #internalcomms #measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

The Hoffman Agency

JUNE 21, 2018

This ensures that all messaging is both consistent and relevant to the local market. Upon arriving to Hong Kong and being assigned a number of cryptocurrency clients, I gave myself a crash course on crypto and blockchain technology. Side note: locals will have no idea what you are talking about if you call it Korean BBQ).

Travel 28

Travel Local Case Study Energy 28

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52