The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. The answer is, of course, “it depends”. I think it changes just from the perspective of goals and targets.

Marketing 120

Marketing Analytics Measurement Data 120

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Marketing agencies. Digital marketing- and social media agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now.

Instagram 165

Instagram Groups Social Media Journalism 165

ImPRessions - Crenshaw Communications

MAY 3, 2016

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Keep in mind, Americans are expected to spend $2.4

Local 120

Local Viral Survey Consumer 120

5W PR

MARCH 31, 2023

Influencer marketing campaigns Beverage brands can boost their marketing during the warmer months by collaborating with influencers creating more engaging campaigns on social media. Of course, you can’t forget the summer holidays as a promotional move. This creates buzz around the brand and draws in new customers.

Consumer 88

Consumer Local Brand Branding 88

PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. It could also result in local businesses getting in touch with your business. Perhaps you’re hosting a party for St. Real Estate.

Industry 101

Industry Company Real Estate Tourism 101

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Many of the most successful PR professionals were either former journalists or journalism students. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. It’s another strong way to share expertise, of course, but content can also run on informed opinion. Speak up on owned media. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Landis PR

OCTOBER 31, 2022

Originally founded by renowned Chef José Andrés in 2010 after a huge earthquake devastated Haiti, WCK is now first on the ground after a disaster, not only feeding communities with nourishing and delicious food but putting local chefs to work and training future chefs through its Food Producer Network.

Nonprofit 98

Nonprofit Local Community Small Business 98

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is. What not to do?

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm.

Real Estate 88

Real Estate Local Meeting Sports 88

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development.

Communications 253

Communications Data Local Survey 253

Maxim Behar

JANUARY 17, 2024

I was a student abroad, struggling with a not-so-easy language and facing challenging exams in marketing and management. Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. No, of course not. And so, it went on for four years. Do you agree? -

Survey 64

Survey Study Course Financial 64

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In the course of my networking this week, I’ve had a number of conversations about leads. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

PRSay

APRIL 25, 2019

Seeing the APR as a chance to broaden my PR skills, I attended a spring 2017 luncheon hosted by my local PRSA Chapter , where a member who had just obtained her APR outlined the benefits of Accreditation. In January 2018, as I continued to study, I started talking to some local APRs about the process. Getting a boost at work.

Study 128

Study Course Case Study Local 128

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences. Take a class.

Conference 80

Conference Reddit Local Course 80

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm.

Real Estate 78

Real Estate Local Meeting Sports 78

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · And do it better of course! An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. What now? ·

Crisis 312

Crisis Twitter Community Conference 312

Solo PR Pro

FEBRUARY 15, 2022

There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Like any communications or marketing effort, you must first set smart goals. SPECIAL OFFER: Members of the Solo PR Pro community get 50% off on this course through Feb.

Small Business 99

Small Business Web Nonprofit Resources 99

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Below are our top six tips that will help any marketer create a successful event: 1: Be clear about your event objective.

How To 83

How To Marketing Local Brand 83

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Communications Conversations

FEBRUARY 1, 2018

For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. Yep, we’re in the belly of the proverbial marketing beast this week. Over the years, they’ve proven to be savvy marketers (see: long-running relationship with well-known local artist, Adam Turman ). Paul this week.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Communications Conversations

JUNE 21, 2016

Yet, as a digital marketer, it’s my job to convince people (including kids, depending on the client) to spend MORE time on digital devices. But, too much screen time surely isn’t beneficial to my quality of life (the golf course is for me, actually, which is why I joined a local club this year for the first time in 12+ years).

Marketing 68

Marketing Ethics Local Course 68

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. It was then, at midnight before the new year 1990, that the market economy was launched in Poland. And how to market them, naturally. I don't want to start with the local economic view from so long ago, though.

Government 52

Government Local Film Television 52

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. And of course, you even get to see a bit more of the world than you might otherwise. Conferences demand speakers.

Travel 60

Travel Communications Insurance Insurance 60

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. Yet, in reflection, so much has changed. Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45