Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

YouTube 130

YouTube Brand Branding Comparison 130

Communications Conversations

MARCH 15, 2022

What’s more, many brands shared the message from their corporate accounts vs. their brand accounts (which typically have many more followers). Not if they’re not making them on TikTok, and Insta, or even YouTube and Snapchat. And these are just a few of the examples I’ve seen. Back to execution.

Brand 173

Brand Branding LinkedIn YouTube 173

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. And he chose to publish it on Medium–not his personal site ( YouTube , in this case, where he has more than 2 million subscribers). Straight up.

Corporate 60

Corporate Blogging LinkedIn Web 60

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

Bianchi Biz Blog

FEBRUARY 1, 2024

Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Most influential media for corporate communications in Japan Traditional media plays a formidable role in corporate communications in Japan, exemplified by Nikkei Newspaper, boasting 1.6

Marketing 107

Marketing Newspapers Print Local 107

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 190

Handbook Publicity Newspapers Television 190

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Axia PR

JUNE 25, 2021

As the CEO of Berkshire Hathaway, he rescued the corporation from failure in 1965 and fashioned it into what it is today: a thriving multinational conglomerate company. Although hard work was a part of the equation, Buffett discusses other key factors that molded his life to be a success in this Youtube video.

Publicity 62

Publicity Fashion YouTube Reputation 62

PR for Anyone

DECEMBER 19, 2023

Ash Beckham, a celebrated author, corporate trainer, and captivating keynote speaker, brings a wealth of experience to the table, including powerful TEDx Talks like “Coming Out of Your Closet,” which have amassed over 15 million views. Join us for an enlightening discussion that’s sure to resonate with you!

Corporate 130

Corporate Internal International Storytelling 130

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on YouTube. Why YouTube? SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. More gen AI.

Software 134

Software Reddit Technology B2B 134

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube.

YouTube 54

YouTube Video Measurement Print 54

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Reputation Antistress by Sergii Bidenko

JUNE 8, 2023

Youtube-project and " Under Pressure " mailing list of "lifehacks"-recommendations based on his professional work and Ukrainian business activities during the russian war against Ukraine. Earlier this year, Crisis and Reputation Advisor Sergii Bidenko shared with Amanda Coleman for her "10 Minutes with."

Communications 52

Communications Reputation Crisis Employee 52

Deirdre Breakenridge

FEBRUARY 2, 2015

It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. Look at the growth of YouTube celebrities Bethany Mota , Felix Kjellberg , and Michelle Phan. Felix, for example, has over 33 million YouTube subscribers. Tie the Brands Together.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Melissa Agnes

NOVEMBER 20, 2018

In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Stephen Waddington

JANUARY 31, 2019

They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. Podcasts are the current vogue. They’re curating content and writing newsletters.

SEO 113

SEO Community Blogging LinkedIn 113

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” The notion that somehow audio is going to become THE preferred medium in 2021 seems a little crazy–especially as we see platforms like TikTok, YouTube and Insta continue to flourish. Maybe they won’t participate at all.

YouTube 109

YouTube Viral SEO B2B 109

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

MARCH 27, 2024

The pervasive influence of ageism in Hollywood and corporate settings leaves a great need for more representation and recognition of women’s achievements, regardless of age or appearance. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Film 130

Film Storytelling Writing Insurance 130

PRSay

SEPTEMBER 18, 2019

Consider the following: In June, YouTube and Google announced new policies intended for “removing more hateful and supremacist content from YouTube.” Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh, and hosts the “Shaping Opinion” podcast. Twitter: @OBrienPR.

Ethics 139

Ethics YouTube Government Guidelines 139

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel.

Video 100

Video Mobile Trade Shows YouTube 100

Mindful Marketing

MAY 31, 2020

Now some suggest that John Krasinski's acting is even better than we believed after he surprisingly cashed-in on his homespun, positivity-in-the-face-of-a-pandemic YouTube program. Lons, May 22) Remember when he created this free feel good YouTube show to “make people feel good” and now he is.selling it for $$$?

YouTube 67

YouTube Resources Crisis Viral 67

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.

Crisis 244

Crisis Case Study YouTube Reputation 244

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. . Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Contently - Strategy

NOVEMBER 3, 2021

Finally, if you’re more of a visual learner, YouTuber John Green has partnered with the Poynter Institute and Stanford History Education Group to share a set of YouTube videos on fact-checking and identifying digital disinformation. The post The Most Underrated Skill in Content Marketing?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Many of them offer COVID-19 vaccinations. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event.

Video 116

Video Communications Strategy Product Launch 116