MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

The Resolution Blog

JUNE 24, 2015

Going viral is great - but actions are more important. It may be good for your corporate ego to generate billions of YouTube views, but without a clear goal and call to action, what's the point – really? What does success look like to you?

Viral 120

Viral Social Media YouTube Small Business 120

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. The perpetuation of a “viral” story on digital channels can be hours. In the journal Computer & Internet Lawyer , Steven P.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 87

YouTube Viral Video Social Media 87

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. 360° videos are like no other.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

Publicity 87

Publicity Banking YouTube Social Media 87

Prohibition

JANUARY 23, 2023

For example, a link to YouTube might feature in the social copy and not an embedded video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

Melissa Agnes

FEBRUARY 2, 2016

Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy. Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. But what about the incidents that occur that senior management never hears about?

Corporate 167

Corporate Airlines Employee Training 167

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. The average company takes its earned media and puts it in the back corner of the corporate website under the news page, buried so far below the fold that only search engine robots see it.

Pitching 60

Pitching eBook Advertising Advertising 60

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform.

Strategy 86

Strategy Viral Social Media YouTube 86

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

AUGUST 7, 2018

I’ve seen so many brands spend $10,000 – and tons of time – for a professionally produced video that winds up with 57 views on YouTube. B2B marketing shops with complex products can find that a good corporate explainer video is valuable. Yet these videos don’t have the virality marketers often imagine. It’s just not worth it.

Video 60

Video Marketing Viral B2B 60

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 162

Tools Media Software Analysis 162

Mindful Marketing

JANUARY 12, 2019

” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. Fiji corporate also bears responsibility in as much as it contracted with the companies that provided the photographer and the model. #FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Domino’s Viral Staff Video. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Dismantling Ageism At the intersection of ageism and sexism, women are disproportionately affected in both corporate and general settings. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Technology 130

Technology Study Social Media Resources 130

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

APRIL 24, 2019

The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips. There are certain rules that we’ve worked on with legal,” said Darin Diehl, Tangerine’s director of content marketing and corporate communications. That engagement sparked discussion for a bigger video budget.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225

Report Media Advertising Advertising 225