Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. It all boils down to this: corporate comms teams are our heroes. Absolutely, thanks for the interview and let's chat again soon.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. It all boils down to this: corporate comms teams are our heroes. Absolutely, thanks for the interview and let's chat again soon.

Interviews 78

Interviews Corporate Survey Technology 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 117

Journalism Automotive Interviews Writing 117

Critical Mention

NOVEMBER 18, 2018

My gut told me this would be the way of the future and I immediately began integrating “emerging technologies” plans with clients and the guess paid off. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

DECEMBER 13, 2017

RecUp is an app you can use to record right from your phone–I’ve had great luck with this in recording a few episodes of the Talking Points Podcast (including this interview with Cydney Wuerffel ). Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy.

Corporate 103

Corporate Banking Resources Radio 103

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.”

Study 78

Study Communications Conference Survey 78

Stern + Associates

DECEMBER 13, 2023

Organizational leaders have depended on Azeem Azhar’s expertise on emerging technologies for years. A technology investor himself, Azeem shares his secrets for making the right investments in an exponentially evolving tech landscape. Which new tech should you watch closely , and which ones can you ignore? Inquire with us to learn more.

Strategy 62

Strategy Technology Groups Interviews 62

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 92

Automotive Interviews Technology Mobile 92

Ethical Voices

MARCH 2, 2023

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. This article from Harvard Business Review looks a few years down the road as technology will enable employers to monitor employees’ brain activity.

Ethics 77

Ethics Privacy Big Data Employee 77

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 78

Automotive Mobile Technology Resources 78

The Stalwart Blog

DECEMBER 25, 2019

Where does the idea about contingency plans, crisis plans thing, plans for when things go wrong to come into play in your discussion with a corporation or, or an entrepreneur? You know, I’m a big fan of technology but on my website and everywhere you will find me. We’re trying to get to know each other. Kevin : Always.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

Communications Conversations

OCTOBER 1, 2020

Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. The interviews (so far, at least) have been done via Zoom. The most recent installment has Chris interviewing a franchisee in California. It’s a classic two-for-one!

LinkedIn 128

LinkedIn Video Trends Company 128

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Want to get the full interview, which includes tips on the best ways to contact Chinese tech media? releases in China?

Print 201

Print Transportation Conference Technology 201

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. What does Tesla and technology and all the things that he does in that realm have to do with Twitter? We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

Bianchi Biz Blog

MARCH 2, 2023

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. And frankly, they don’t care about PR agencies. That is, until the moment they need one. A sea of sameness.

Agency 111

Agency Automotive Engineering Education 111

Bianchi Biz Blog

MARCH 31, 2022

Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Automotive 79

Automotive B2B Pitching Agency 79

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

APRIL 16, 2019

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space.

Survey 71

Survey Technology Corporate Financial 71

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. They started a new division of senior-focused in-home, assistive technology products. That consumer electronics retailer is not a brand associated with healthcare.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 107

Communications How To Banking Government 107

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox.

Real Estate 120

Real Estate Television Technology Agency 120