ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. But what can we expect in 2020?

Privacy 156

Privacy Advertising Advertising Data 156

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Google Strives to Squeeze the Technical Gamesmanship out of SEO.

Industry 60

Industry Storytelling Journalism Corporate 60

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. Moving towards corporate social responsibility (CSR). As usual, Google leads the way in this area, continuing to emphasize natural, high-quality content in its algorithms. So, we’ve listed five trends to look out for this coming year!

Trends 106

Trends Social Media YouTube Storytelling 106

Waxing UnLyrical

AUGUST 11, 2014

. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. In this guest post for Jay Baer s Convince and Convert, Julie Neumark examines three TED talks bypeoplewho (may)have mastered the secret of storytelling.

Storytelling 87

Storytelling Privacy Resources Web 87

Communications Conversations

AUGUST 18, 2015

Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. The Next Gen of Wearables/VR Will Significantly Impact Storytelling.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Step by step guide to create a corporate video for your marketing needs. Boost SEO Performance with video marketing.

Video 62

Video Strategy SEO Engineering 62

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60

Company Media Storytelling Interviews 60

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Now, two plus years later, let’s revisit those.more.

Storytelling 84

Storytelling Industry Communications Publicity 84

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”

Trends 124

Trends SEO Leadership Print 124

Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. Embrace storytelling. If a corporate social responsibility program doesn’t exist for your client, start one now. Guidelines change week to week, and confusion is the only constant. Communicate when necessary, with complete and compact information. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. YouTube is the second largest search engine on the Internet, second only to Google. But consider this: Google actually owns YouTube, so it’s almost like they’re both the same. Storytelling Techniques: Formatting Your Brand Video.

Video 120

Video Strategy YouTube Marketing 120

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

NOVEMBER 18, 2017

This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Domain authority is an estimate of how well a site will perform in Google search. 2) Design fundamentals.

Infographics 68

Infographics Data Case Study Content Marketing 68

Ishmael's Corner

MARCH 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. The word “storyteller” now dominates the communications vernacular. Plug the URL for your short-listed agencies into the Google Developer’s tool that tests whether a website is mobile-friendly.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PR Conversations

APRIL 10, 2018

One of the things that fascinates me about the developments of recent years (and I would go back to 2000 when I moved to London and was first introduced to that cool search engine with the whacky name “Google”) is the wide and widening gulf in progress between technology and humanity. It’s almost like Evolution 2.0. Biographies.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

NOVEMBER 10, 2014

12 ways to improve your digital storytelling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans. Why: Geoff Livingston is one of the earliest bloggers I personally am friends with.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Think Google Analytics. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR 20/20

JUNE 25, 2019

When Amazon, Google, and the credit card companies are able to proactively predict your purchase preferences (and have them at the one-click-ready)—what’s it going to take for you to seek a different brand? Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

NOVEMBER 7, 2016

Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). Twitter Facebook Google+ LinkedIn Monday Roundup: Innovative Content.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JUNE 9, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Wouldn't you like to be in her kitchen?

How To 95

How To Banking Energy Writing 95

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson. Why do you care about Social PR?

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40

ReimaginePR

JUNE 10, 2015

If you’re an average American Google user, then chances are it hit your radar only once it had landed on the shores of Western countries, and the victims had Western names and faces. I think I’ll stop using that bit of corporate jargon altogether. The vast majority of the planet has done the same as you…forgotten.

Video 120

Video Government Healthcare Viral 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40