Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension.

Google 120

Google Advertising Advertising Film 120

Ishmael's Corner

JUNE 24, 2015

The Art Of Storytelling In Business Communications And Public Relations. I expected more from the Google job description in its search for the next Doodler. Job descriptions can serve as a litmus test on whether a company gets business storytelling. Techniques For Effective Business Communications.

Google 60

Google Storytelling Communications Company 60

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Ishmael's Corner

OCTOBER 21, 2015

The Art Of Storytelling In Business Communications And Public Relations. As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”

Storytelling 60

Storytelling SEO Google Communications 60

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Take your storytelling to the next level: Find some other great tools that should be in the toolkit?

Google 60

Google Video Marketing Storytelling 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Techniques For Effective Business Communications. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

Ishmael's Corner

APRIL 19, 2015

While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. If your online content isn’t mobile-friendly as of today, the Google algorithm will crush you. Just plug in the URL and out comes to the answer.

Google 60

Google Mobile Storytelling B2B 60

Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Communications 155

Communications Storytelling Google Publicity 155

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. A few days later in New York, he bought food through Google Express. Instead, it was research.”.

Storytelling 60

Storytelling Engineering Hotels Training 60

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Or, technology brands might plan now for ways to integrate with Google’s Santa Tracker, which in 2021 shared its code with developers to inspire them to create their own “magical experiences.”

Examples 293

Examples Consumer Software Analysis 293

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

The Hoffman Agency

JULY 8, 2019

Now I spend hours studying the Google Analytics of our clients, because I discovered how helpful it is for writing great content — as in content that works. As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me. Let me explain.

Storytelling 28

Storytelling Data Travel Writing 28

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

ImPRessions - Crenshaw Communications

MAY 8, 2019

Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Publicity 145

Publicity Storytelling Mobile Industry 145

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

Shift Communications

FEBRUARY 18, 2020

As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Mulling on the (potentially) happy marriage of PR and SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

SEO 172

SEO Engineering Storytelling Communications 172

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 138

Data How To Storytelling Analytics 138

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? A Google search surfaced the term in a 1993 BYTE magazine article about CD-ROMs (boy was that a great publication, back when magazines were real, glossy and thick as an encyclopedia).

How To 194

How To Wikipedia Engineering Web 194

Frederik Vincx

JULY 25, 2023

Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides.

Software 78

Software Banking Resources Government 78

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential.

Technology 170

Technology Strategy Privacy Healthcare 170

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

Leadership 164

Leadership Blogging Storytelling SEO 164

The Proactive Report

APRIL 2, 2018

Storytelling. I’d venture to bet that it’s way easier to teach PR practitioners to use Google Analytics to find the data than it is to teach an analyst to dig out the insights and communicate them to the relevant team members so they can be used to drive strategy and results. Get your name on the list.

Analytics 100

Analytics Analysis Google Storytelling 100

Cision

MAY 9, 2015

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, what, when, where and why. And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI. But where to begin?

Measurement 120

Measurement Storytelling Google Conference 120

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. Now you can export Timeline data into a.csv format for use in Excel, Numbers, or Google Sheets. You can also use this data to build native charts in other applications, such as Google Slides or Keynote.

Data 78

Data Comparison Storytelling Google 78

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88