Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Storytelling through the Eyes of a Child. But all good stories need a hero and a villain,” writes Martin Waxman in this analogy filled post. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Of course not.

How To 95

How To Banking Energy Writing 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. 12 ways to improve your digital storytelling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans. This is yet another great post for Cision.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Try a new audience with a new offering.

Financial 79

Financial Banking Content Marketing Writing 79

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G. Bad memories in the Fatherland.

Training 80

Training Measurement Technology Engineering 80

ReimaginePR

JUNE 10, 2015

If you’re an average American Google user, then chances are it hit your radar only once it had landed on the shores of Western countries, and the victims had Western names and faces. That’s why I decided to write about it, to see what a difference a year makes. I think I’ll stop using that bit of corporate jargon altogether.

Video 120

Video Government Healthcare Viral 120

Waxing UnLyrical

JULY 13, 2016

Even more fantastic would be revenue rates by campaign captured in Google Analytics. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., And then take the data and respond accordingly. Handle your company’s email marketing efforts?

Measurement 40

Measurement Advertising Advertising Enterprise 40

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” But according to Google Trends, that’s not the case. Here are the five biggest trends you need to know.

B2B 145

B2B Trends Video Course 145

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Contently - Strategy

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 2, 2015

Why: “Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention,” writes Lee Odden as he demonstrates how you can use “SlideShare as a content marketing secret weapon for building authority, trust and reach where it matters most.”

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Stuart Bruce

FEBRUARY 11, 2016

in a Google Cardboard v2.0 I will keep experimenting with VR using Google Cardboard and would love to get my hands on a Samsung Gear VR to use with my Note 5. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. virtual reality kit.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Flatiron Communications

MAY 2, 2017

In handling curation for you, the serendipitous Product Hunt eliminates so much frustration as compared to wading through the myriad offerings of the App Store or Google Play. If you’re not sure where your writing stacks up, try this 25-question quiz. Invariably, they make my professional life easier and home life more enjoyable.

Tools 45

Tools Twitter Report Pitching 45

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately? The first was LeBron James’ “ essay” in Sports Illustrated.

Storytelling 81

Storytelling Marketing Viral Energy 81

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Most had experienced teams and investors and/or corporate backers. Sadly, the content explosion has led to a cheapening of writing and reporting.

Journalism 120

Journalism Local Data Mobile 120

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. How to Build a Strategic Narrative.

Banking 40

Banking Social Media Storytelling Training 40

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. S-Town Podcast. “ Serial” is back! Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit.

Groups 60

Groups Internal International Conference 60