ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”

Trends 124

Trends SEO Leadership Print 124

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. YouTube is the second largest search engine on the Internet, second only to Google. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.”

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

NOVEMBER 10, 2014

12 ways to improve your digital storytelling. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

JUNE 9, 2017

Over time you’ll see that this extremely useful automation that we’ve come to rely on will make you look anything but robot-like to your network … and help transform them into your community. Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit.

How To 95

How To Banking Energy Writing 95

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 22, 2015

Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” How do you make your content “wow” your community? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015. ” 3.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. I am obsessed with storytelling. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dinean Robinson.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. On the kinds of data that we should look for when measuring creative communications: A3: @mikefalkow Knowing your audience is essential if you want to design effective content that resonates #measurepr #measurepr. Think Google Analytics. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40

Waxing UnLyrical

NOVEMBER 7, 2016

Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

OCTOBER 17, 2016

Social PR creates a sense of community, engagement, and empowerment which is a win-win for both parties. Girl Up is the epitome of storytelling and cultivating that human touch essential in successful PR. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Danielle Heiny. What’s your secret Social PR Superhero power?

Course 40

Course Guidelines LinkedIn Banking 40

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Contently - Strategy

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives. BlackRock Content topics in the finance world can feel pretty daunting to the general public.

Case Study 52

Case Study Financial Content Marketing Study 52

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. “Content marketing will revolve more around individuals and storytelling components.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

NOVEMBER 2, 2015

Draw Me a Story: Six Storytelling Lessons From Cartooning. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Multimedia in PR. ” You can thank me later. Based in the Washington, D.C.,

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are creating educational opportunities for India’s PR community, like Amith Prabhu. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Storytelling 40

Storytelling Travel Community Facebook 40

Waxing UnLyrical

JUNE 7, 2013

Good storytelling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn The Long and the Short of It: What PR Can Learn From Good Short Stories. You’ll use words and phrases that evoke the essence of that time.

Storytelling 88

Storytelling LinkedIn Google Corporate 88

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. When Google set out in the late 90s, AOL, Excite and AltaVista’s homepages were smorgasbords of information; Google’s homepage was naked.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” . ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Google has higher standards for content that affects your health.” . ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

APRIL 4, 2016

PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. The most successful communicators have been the ones who have built relationships along the way,” says Scott Higley in this PRSA interview. Twitter Facebook Google+ LinkedIn Monday Roundup: Personality, PR, and Influence.

Banking 40

Banking Social Media Storytelling Training 40

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting?

Publicity 128

Publicity Government Guidelines Facebook 128