ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

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Video Strategy YouTube Marketing 120

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 79

Financial Banking Content Marketing Writing 79

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

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Conference Consumer Social Media Google 59

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. 6 Rules of Thumb for Successful Brand Publishing.

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Storytelling Video Leadership Writing 0

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

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B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

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Writing Communications Marketing B2B 194

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015.

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Community Content Marketing Travel Agency 40

PR 20/20

JUNE 25, 2019

When Amazon, Google, and the credit card companies are able to proactively predict your purchase preferences (and have them at the one-click-ready)—what’s it going to take for you to seek a different brand? Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

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Meeting Communications Marketing Community 40

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Case Study Financial Content Marketing Study 52

Waxing UnLyrical

JULY 13, 2016

Even more fantastic would be revenue rates by campaign captured in Google Analytics. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Image by Dawid Malecki via Unsplash, CC Zero.

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Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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LinkedIn Google Corporate Study 40

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” But according to Google Trends, that’s not the case. Assess your marketing maturity?

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B2B Trends Video Course 145

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

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Storytelling Infographics Content Marketing Data 40

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. Every day, Google handles more than 1 billion health questions. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. Every day, Google handles more than 1 billion health questions. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Multimedia in PR.

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Storytelling Instagram Creativity Content Marketing 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

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Social Media Media Storytelling Local 40

Stuart Bruce

FEBRUARY 11, 2016

in a Google Cardboard v2.0 I will keep experimenting with VR using Google Cardboard and would love to get my hands on a Samsung Gear VR to use with my Note 5. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. virtual reality kit.

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Publicity How To Crisis Communications Crisis 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. And thus, it uses multiple channels for content marketing efficiently and effectively by following this principle.

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Brand Branding Video Community 40

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Slum to Satellite – A Story of India. Everywhere you go, it’s a story here, a story there.

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Storytelling Travel Community Facebook 40

Flatiron Communications

MAY 2, 2017

In handling curation for you, the serendipitous Product Hunt eliminates so much frustration as compared to wading through the myriad offerings of the App Store or Google Play. Invariably, they make my professional life easier and home life more enjoyable.

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Tools Twitter Report Pitching 45

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Most had experienced teams and investors and/or corporate backers. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

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Journalism Local Data Mobile 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Also see PR and Storytelling; Off Script No. 3) Emotional connection with customers. “I

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Social Media Marketing Media Creativity 93