Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. If a corporate social responsibility program doesn’t exist for your client, start one now. Guidelines change week to week, and confusion is the only constant.

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Now, two plus years later, let’s revisit those.more.

Storytelling 84

Storytelling Industry Communications Publicity 84

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Conversations

APRIL 10, 2018

One of the things that fascinates me about the developments of recent years (and I would go back to 2000 when I moved to London and was first introduced to that cool search engine with the whacky name “Google”) is the wide and widening gulf in progress between technology and humanity. It’s almost like Evolution 2.0. Biographies.

Training 80

Training Measurement Technology Engineering 80

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. A popular email newsletter is the holy grail for content marketers.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Stuart Bruce

FEBRUARY 11, 2016

in a Google Cardboard v2.0 I will keep experimenting with VR using Google Cardboard and would love to get my hands on a Samsung Gear VR to use with my Note 5. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. virtual reality kit.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. “Content marketing will revolve more around individuals and storytelling components.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. When Google set out in the late 90s, AOL, Excite and AltaVista’s homepages were smorgasbords of information; Google’s homepage was naked.

Writing 84

Writing Google Meeting Airlines 84

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Most had experienced teams and investors and/or corporate backers.

Journalism 120

Journalism Local Data Mobile 120

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Corporate citizens need to be the change they want to see. Storytelling vs. Brand Newsrooms. Say yes and show more.

Report 225

Report Media Advertising Advertising 225