Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Agility PR Solutions

JANUARY 3, 2022

New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes.

Enterprise 148

Enterprise Financial Employee Corporate 148

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. In Harry Potter newspaper pictures are alive with characters that move. Why use animated gifs? messaging apps and even email.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. an NGLCC-certified LGBT Business Enterprise.

Policies 164

Policies Community Corporate Enterprise 164

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Like any other brand on the market, it must be advertised to the right audience to be a success.

Healthcare 81

Healthcare Publicity Reputation Nonprofit 81

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Brand 90

Brand Branding Marketing Enterprise 90

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Mindful Marketing

MARCH 21, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. Could he be right?

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 73

Industry Marketing Enterprise Mobile 73

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 99

Case Study B2B Study Marketing 99

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift.

Enterprise 78

Enterprise Reputation Crisis System 78

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 118

Report Publicity Survey B2B 118

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Mindful Marketing

JANUARY 8, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine!

Film 94

Film Creativity Video Enterprise 94

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. How is that line of work different your work in enterprise software sales? . Take Chris Forhan for example.

Agency 64

Agency Software Enterprise Marketing 64

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? It’s the fourth consecutive year the agency has conducted the survey.

Study 80

Study B2B Marketing Survey 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

PRSay

MARCH 11, 2019

“[This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 150

Trends Communications Employee Enterprise 150

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. This is because the digital skillset in large corporate businesses is abysmal. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111