Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. We must be willing to continuously learn and grow, as well as pivot as needed.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Of course they do. The post The Secret Sauce Behind Our Global Offering appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 118

Storytelling Course Agency Communications 118

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. This will lead to a greater connection between consumers and the businesses they follow online.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, the answer is probably “all three.” Of course, the answer is probably “all three.”

Corporate 60

Corporate Creativity Employee Instagram 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Guidelines Construction 111

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. The storytelling solution. Tell stories, of course. The first six: the wage gap, micromanagement, Saturday emails, understaffing, management training, and mandatory office commutes.

Marketing 111

Marketing Storytelling Travel Corporate 111

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. Suddenly, the potential of AI was visible for everybody.

Technology 78

Technology Creativity Storytelling Communications 78

Axia PR

JANUARY 22, 2018

From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us. And the foundation of all good stories, of course, is the unexpected adventure contained within. How do companies discover the useful snippets necessary for a unique, creative and authentic corporate narrative?

Pitching 54

Pitching Media Storytelling Creativity 54

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling.

Brand 136

Brand Branding Comparison Storytelling 136

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Consumer 243

Consumer Brand Branding How To 243

Mark My Words

MARCH 5, 2015

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Their storytelling venture is more cliched driven spin or a jump onto a fashionable bandwagon. It’s not hard to see why stories are so powerful.

Tourism 60

Tourism Storytelling Banking Fashion 60

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

Survey 104

Survey Marketing B2B Content Marketing 104

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Ishmael's Corner

APRIL 19, 2015

As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices. Of course, creating mobile-friendly content is more than a technical exercise.

Google 60

Google Mobile Storytelling B2B 60

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Agencies, corporate communicators and larger teams typically use these. It’d be an entire roadmap of content, blog topics and email promos. Different kinds of content.

Pitching 135

Pitching Interviews Video Report 135

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Of course, everyone ends up unhappy if Intel manufactures 1,500 words of corporate speak. Moore: “Mr. Moore couldn’t be reached, and Intel said he wasn’t available to comment.”.

Company 60

Company Media Storytelling Interviews 60

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. There’s a huge distinction between between running down stories for a newsroom and advising a corporate client. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PRSay

JANUARY 9, 2020

Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 7, 2016

How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals. It is a very powerful tool to use in social PR. Measurement!

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

NOVEMBER 18, 2017

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Don’t miss these related posts: Should Brands Take a Stand in Politics? 2) Design fundamentals.

Infographics 70

Infographics Data Case Study Content Marketing 70

Cision

JULY 20, 2015

Birchbox , of course. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune. Where did this magical box come from?

Energy 120

Energy Viral Storytelling Community 120

Doctor Spin

MAY 30, 2023

Not all publicity is good publicity—of course. This, of course, goes for attacks via publicity as well. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Is Bad Publicity Actually … Good? But it’s complicated, too. However, P.T. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? The Master Course has been instrumental in helping me educate and empower my team to utilize and participate in the Social PR movement within our organization. Why do you care about Social PR?

Nonprofit 40

Nonprofit Banking Education LinkedIn 40