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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Let me tell you about one such story.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Failing to adapt and staying stagnant can lead to a decline in relevance.

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Storytelling Returns to Marketing

David PR Group

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately? More on that soon.

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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. It’s like the joke among PR and ad agencies that every client wants a viral video. It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories. Conclusion.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Did it abolish racism with the partner education commitment?

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Birchbox , of course. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

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