PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 196

Employee Leadership System Corporate 196

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Mark My Words

APRIL 14, 2017

Linguistic trickery is of course one of the joys to be had from unpicking a PR response. The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? Yet do these corporate scribblers deserve our ire or our praise? Of course.).

Corporate 60

Corporate Airlines Leadership Chemicals 60

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Data has changed everything First things first, it’s worth acknowledging that data has changed the way the comms world works.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 157

Leadership Automotive Employee Corporate 157

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Those using the scorecard are finding some common themes: [It’s important to] think internally first.

Company 187

Company Employee Internal International 187

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. store and interned for EcoPeace Middle East. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” The Qualities of Leadership: Direction, Communication, and Obfuscation.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Whether inside a corporation or at a PR agency, the typical campaign isn’t easily quantified early in the campaign. We never want a client to be asking, “what’s next?”

How To 136

How To Leadership B2C Agency 136

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. ” “Corporate culture will be developed one way or another. Who would cheat on ethics?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. defenseless, orders the missiles launched.

Tools 170

Tools Government Crisis Public Affairs 170

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. Host: Thank you, Mr. Behar you also were the Public President of The International Communication Consultancy Organization, so tell us about your work there.

Ethics 52

Ethics Internal International Course 52

Waxing UnLyrical

DECEMBER 20, 2018

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training? You might even have thought about professional development.

Leadership 85

Leadership Training Agency Groups 85

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. For writers who want to hone their fact-checking skills further, there are a variety of courses available. In these cases, it’s critical to get the details right.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The company has been self-funded to date.

Software 121

Software Case Study Advertising Advertising 121

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. From your perspective, what has changed the most about PR over the course of your career? . 3) You’ve worked both on the agency and the client side in PR.

Brand 109

Brand Branding Reputation Corporate 109

Maxim Behar

FEBRUARY 1, 2024

First of all, it's corporate. And of course, Mary Beth also is participating in the book. But if you hide this, of course, it's something illegal or something suspicious, so things should be very simple and they depend deeply on our souls and our professional attitude to clients and also to our teams, which are very important.

Ethics 59

Ethics How To Course Interviews 59

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

JUNE 7, 2022

There are several resources on crisis planning, including books, PRSA courses and webinars. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. They don’t have to be crisis experts, but they should be willing to commit to several months of work.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Brin, of course, emigrated from the Soviet Union at the age of five. CEO Sundar Pichai announced a $4 million “ crisis fund ” and criticized the ban in an internal email, calling it “painful to see the personal cost of this executive order on our colleagues.”. It’s not easy.

Brand 120

Brand Branding Travel Policies 120

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). 15) Still got it.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Mindful Marketing

NOVEMBER 21, 2021

Marketers also have offered input through the specialization known as internal marketing , which treats employees as a unique target market and strives to meet their needs. Of course, there’s no one way. We all like to know that others—family, friends, and employers —are thankful for us.

Employee 90

Employee Training Leadership Video 90