Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. To make matters worse, all attempts to restore the complete data failed. We accidentally deleted production data and might have to restore from backup.

Crisis 271

Crisis Brand Branding How To 271

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

MARCH 12, 2024

Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. When crafting social content, lean on trends and publish content with a high virality rate. Tech Startup Industry The tech industry is flourishing.

Social Media 79

Social Media Strategy Media Reputation 79

Flack's Revenge

JULY 12, 2017

Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. Content marketing guru Jay Baer wrote a Medium piece on this recently. He cited research about the types of content that are most effective for vertical markets. And what rises to the top?

Social Media 120

Social Media How To Media Viral 120

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

Media 120

Media Viral Comparison Social Media 120

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Toshiba’s accounting fraud.

Airlines 87

Airlines Financial Film Viral 87

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. ” So it looked at these (and more) content marketing innovators and modeled its tactics. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

OCTOBER 17, 2018

Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. With a clear plan in mind and a focus on preparedness, your content has the potential to be one of the first holiday content campaigns that a publisher sees.

Pitching 105

Pitching Viral Data Content Marketing 105

Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness

Marketing 65

Marketing Viral Survey Infographics 65

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. All you have to do is select your best posts, organize them so they’re easy to read and navigate, explore your idea in more details with pictures and data. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 117

Viral Infographics Web Content Marketing 117

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. Getting qualitative data. Qualitative data is based on getting people’s opinions to questions you ask them.

How To 66

How To SEO Content Marketing Data 66

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back? Your guide to keyword research Search tools, insight and data can be confusing. We have access to a lot of data! Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Data, customer testimonials, analysts, influencers and partners are critical in helping you prove every statement and claim in your overall story.

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Email Unsubsribes: What You Can Decipher From Your Unsubscribe Data ". " Content and Inbound Marketing Blogs. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “ based digital media company, offers practical, doable advice.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? From PR to Marketing: Why You Should Expand Your Skill Set.

Analytics 60

Analytics Viral Social Media Google 60

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

DECEMBER 14, 2018

You wait a few days to check the data and… your video got a whopping 12 views. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content.

Viral 111

Viral Video Strategy YouTube 111

Cision

APRIL 6, 2016

I’m also a strong advocate of using persona-building apps such as Personapp and Up Close & Persona to use your audience insights and customer data to create content that resonates with your target market. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 2, 2024

And that was probably the most interesting piece of content I’ve read lately. SEOs who have You know, I’ve been in the affiliate space, for example, but Glenn put some really great data behind it. And that would be my favorite piece of content I’ve read lately. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will.

Consumer 83

Consumer B2C Viral Fashion 83

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

FEBRUARY 22, 2016

In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. He uses the term “arousal” to describe the degree of interest necessary for people to share a particular piece of content. Content is more than the sum of words. Practical Value. Conclusion.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

DECEMBER 17, 2020

It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. colour themes and rooms, a quick look through BuzzSumo’s Content search shows me that segregating by age demographics could be popular.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. So it looked at these (and more) content marketing innovators and modeled its tactics. Implement viral marketing tactics. A content explosion.

Real Estate 57

Real Estate How To Web Case Study 57