Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. . #2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. Daily use of online voice calls (31%) was only slightly lower than mobile calls (38%) but it’s a growing trend.

Report 130

Report Video Television Trends 130

Stephen Waddington

MARCH 3, 2020

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

Cision

APRIL 27, 2016

Consumers have so many choices for entertainment, and consumption patterns are changing. . Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever.

Social Media 83

Social Media Media Video Television 83

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Family and parenting. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

5W PR

NOVEMBER 20, 2019

The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. Statista reports that mobile advertising, which has already shown significant growth, is expected to rise even further., billion and forecasts it will increase to $12.82

Advertising 88

Advertising Advertising Television Report 88

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

Facebook 60

Facebook Mobile Retail B2C 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. but “ How should I reach young adults?”. One answer may surprise you. The college newspaper. The university radio or TV station.

Radio 69

Radio Newspapers Print Media 69

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Doctor visits moved to telehealth, online and mobile apps.

Travel 52

Travel Film Guidelines Consumer 52

Maxim Behar

SEPTEMBER 14, 2022

Maxim: We can answer, of course, all of them, as I know that both the television and your show have a huge audience. We have very difficult years ahead of us, the total end of the consumer society. Tell me why, in your opinion, statements and comments such as "What do we care about the death of the Queen" appeared? Of course, we care.

Real Estate 52

Real Estate Hotels Course Television 52

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

OCTOBER 27, 2018

Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. So if a consumer is going to pay attention to your stuff in today’s world, it better have the same high quality as the top content producers. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

Publicity 87

Publicity Ethics Technology Government 87

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 92

Automotive Meeting Report Journalism 92

Ronn Torossian

JANUARY 11, 2016

In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. Shifting trends and the rise in mobile … READ MORE ».

Video 150

Video YouTube Television Radio 150

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. We’re at the top of the funnel here, looking at the people who consume your content. People were on the move.

Radio 40

Radio Mobile Media Sports 40

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. billion in 2018.

Video 130

Video Strategy YouTube Interviews 130

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. Selfie Light” – a ring-shaped light that attaches to your mobile phone. Formal Video. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. Keeping track of them is time-consuming. It was cumbersome…but a vast improvement from books-on-tape. 8) Growth Marketing Toolbox. That’s where host Nicholas Scalice can help.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Contently - Strategy

FEBRUARY 1, 2019

Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. What do all those services have in common? Constant ads. ” Tobaccowala said, “They’re desensitized.”

YouTube 111

YouTube Instagram Ethics Film 111

ZudePR

JUNE 6, 2016

According to Nielsen, the average American spends 158 hours each month watching television(!!). They are not only difficult to avoid they can consume significant time. We start and end our day on our mobile phones, and they are rarely more than a metre from our reach throughout the day. That's 1,896 hours per year.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mindful Marketing

NOVEMBER 16, 2019

The Catholic Church recently surprised many of its parishioners and others by introducing an eRosary , “a wearable device connected to a mobile app that's activated by making the sign of the cross.” Also, any organization that wants to stay in existence must remain relevant to the next generation of ‘consumers.’

Print 71

Print Technology LinkedIn Mobile 71