Remove Consumer Remove Mobile Remove Newspapers Remove Television
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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Use Mobile Destinations. With a population of around 57 million within the U.S., 2 million households classified as Hispanic.

Community 225
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2015 State of the News Media Report

The Proactive Report

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100
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Skidz brainstorm as agency readies pitch

Stephen Waddington

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. Newspapers and television are for old people.

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Behind the Headlines With Holly Beverly

Cision

Consumers have so many choices for entertainment, and consumption patterns are changing. . Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu.

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The State of the News Media 2015

Journalistics

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. but “ How should I reach young adults?”.

Radio 69
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The State of the News Media 2015

Journalistics

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52