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Video Content Trends for Media and PR Professionals

Cision

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are your videos mobile-friendly?

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. YouTube has over a billion users, almost one-third of total internet users.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. The Transistor Radio and the Dawn of Mobile Media.

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. 8) Growth Marketing Toolbox.