Remove Consumer Remove Creativity Remove Mobile Remove Television
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 85
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Skidz brainstorm as agency readies pitch

Stephen Waddington

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. Newspapers and television are for old people.

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Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120
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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. We’ve missed social interaction and serendipity.

Report 130
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Disability encompasses a wide range of variations far beyond mobility impairment. Yet, it transcends mere ethical obligation; it’s an intelligent strategic move.

Brand 89
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Boosting Engagement on Social Media

5W PR

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151