Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

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Measurement Comparison Analytics Agency 50

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

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Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

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Communications Data Local Survey 253

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. I look back at my career and even now, I think what is facing our industry…it’s the blurred lines. You could give product to supporters and consumers. Now, internal is external.

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Ethics Product Launch Corporate Consumer 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. These are the questions and my answers. When is the best time to do PR? These are the questions and my answers.

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Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. How did you get your start in PR? I then used that experience to get my first role back in London.

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Hotels Agency Radio Measurement 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

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OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. My favorite part of PR is that no day is the same. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

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Strategy Real Estate Media Pitching 52

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Advice please? Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. On Wednesday, January 21, 2015, at 8:30 p.m.

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Community Education Twitter Financial 150

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. How did you get your start in PR? How do you approach PR for a health brand versus other brands?

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Healthcare Policies Pharmaceuticals Big Data 120

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? In my 25-year career. At the heart of it, I am a communicator and an advocate.

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Ethics Government Pharmaceuticals Policies 75

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. You may have thought about applying in the past but didn’t have the time with everything else going on in your career or life.

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Case Study Writing Resources Energy 73

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. What did I know about bowling?

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Sports Agency Interviews Travel 123

Ethical Voices

SEPTEMBER 19, 2022

He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? I’m originally from the UK and have a degree in public relations and communications. ERA Communication originates from Myanmar, based there for eight years. Ethical challenges with clickbait.

Ethics 83

Ethics Radio Sports Facebook 83

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. Gordon, at PR Daily.

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Ethics Employee Crisis Internal 98

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop content to entertain and never sell, but what if people really want to buy from you? His advice: Write for power skimmers. Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Apart from anything else a leader must have a bit of charisma. The manager must manage every day from 9 to 5 or 9 to 6. We are guests in this wonderful office of M3 Communications , Inc.

Leadership 59

Leadership Social Media Creativity Ethics 59

ZudePR

JANUARY 26, 2016

Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I’m working more and more with graphic design agencies; helping clients sell more online. Similarities to PR. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Warts and All.

How To 65

How To Meeting Creativity Agency 65

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. My own predictions are listed at the very bottom. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JULY 26, 2013

You’ll lose all your sense of rhythm if you’re constantly emailing back and forth from it. When I was chained to my BlackBerry, I found myself constantly trying to keep up with myself. They’re from a bunch of fine, upstanding heretics, all of whom I’d be pleased to share a stake with as flames nip at our comely ankles.

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Construction LinkedIn Blogging Google 76

Prohibition

JANUARY 7, 2022

You might be thinking “It’s never going to happen to my business!”, Although it’s always ideal to avert any type of crisis from happening, it can’t be always prevented. At Prohibition PR, we have years of working with some of the top organisations in the country on their crisis management plan and its implementation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. How did you get your start in PR? From an early age, I would talk to anyone. Yes, even strangers — much to my mother’s dismay.

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Pitching Agency Social Media Creativity 228

Cision

JULY 5, 2016

I am thrilled to be joining such a dynamic and knowledgeable team of professionals who are driven to over-deliver and exceed client expectations on a daily basis. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to

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Nonprofit Crisis Viral Groups 227

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. . PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S. And neither can vendors.

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170

Doctor Spin

MAY 21, 2023

Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Key Services Provided by PR Agencies V.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? What do you like most about working in PR? My personal media relations motto is “no means maybe.” If at first you don’t succeed, try, try again.

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Pitching Media Relations LinkedIn Social Media 120

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Meanwhile here’s a wrap-up of the conversations from February.

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Google Data Government Social Media 119

ZudePR

JUNE 6, 2016

What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My favourite seven. My favourite seven. My new deep work routine. 9,000 words of actionable advice. Yet still you spend your days in a distracted fuzz. Learn new habits?

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Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

I was chatting to my good friend Scott Guthrie the other day. We both own PR companies, with a twist. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And while I haven’t asked him, I’d bet my house on him believing in karma. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. Better work, happier clients, and more time left to sell to other clients.

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How To Software System Employee 60