Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. For the last decade, influencer marketing has been a successful strategy to drive awareness with key audiences, build trust and create customer loyalty.

Consumer 52

Consumer Marketing Social Media Instagram 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy.

Brand 78

Brand Branding Retail Strategy 78

NewsWhip

MARCH 24, 2021

Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . Her company acquires the plastic scraps left over from local factories. Enter IKEA.

Chemicals 148

Chemicals Retail Facebook Local 148

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves.

Marketing 83

Marketing Retail Social Media Software 83

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But what does this mean for brands and marketers? But how does this differ from Yelp? More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities.

Nonprofit 117

Nonprofit Conference Study Retail 117

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. I believe the roadblock is often lack of ownership and accountability.

Retail 100

Retail Customer Service Google Reputation 100

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. billion bottled water category.

Marketing 78

Marketing Viral Consumer Agency 78

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You place your product in context, position it within the market, and set the tone. They understand that you might leave out negative details.

How To 98

How To Newspapers Analytics SEO 98

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. billion bottled water category.

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. It’s critical to marketing success. Here’s why. It fuels my focus.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. It’s critical to marketing success. Here’s why. It fuels my focus.

Facebook 100

Facebook Banking Retail Local 100

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. What’s the most interesting part of your current role? And, more than anything, it helped increase my confidence.

Sports 113

Sports Retail Local Report 113

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 79

Meeting Automotive Media Technology 79

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You place your product in context, position it within the market, and set the tone. They understand that you might leave out negative details.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You place your product in context, position it within the market, and set the tone. They understand that you might leave out negative details.

How To 52

How To Newspapers Analytics SEO 52

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth? ” 3.

Energy 120

Energy Viral Storytelling Community 120

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I was the marketing director for a software company and hung up my own shingle about 13 years ago. People aren’t consuming news reports like they did 20, 30 years ago. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday? Hand Out Product Samples.

Small Business 40

Small Business Marketing Local Nonprofit 40