Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now?

Brand 284

Brand Branding Small Business Retail 284

The Hoyt Organization

JANUARY 25, 2024

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. Know Your Target Audience High competition in the cannabis industry means that the marketing environment is noisy.

Strategy 96

Strategy Brand Branding SEO 96

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy.

Brand 78

Brand Branding Retail Strategy 78

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

Presspage

FEBRUARY 9, 2018

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland.

Strategy 83

Strategy Energy Local Retail 83

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats.

Company 88

Company Strategy Viral Data 88

NewsWhip

MARCH 24, 2021

Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . Her company acquires the plastic scraps left over from local factories. Enter IKEA.

Chemicals 148

Chemicals Retail Facebook Local 148

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves.

Marketing 83

Marketing Retail Social Media Software 83

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role of practitioners is supporting organisations entering new markets. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

JULY 21, 2020

In the agency market there are opportunities that have been created by COVID-19. Work without boundaries Any market that previously relied on geographic proximity has been disrupted by COVID-19. Regional agencies have access to global markets and talented freelancers are building virtual teams to tackle projects.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Retail 66

Retail Software Local Study 66

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. For the last decade, influencer marketing has been a successful strategy to drive awareness with key audiences, build trust and create customer loyalty.

Consumer 52

Consumer Marketing Social Media Instagram 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. The challenge for the smaller business – and its PR and marketing team – is to identify the trick is to determine the right area and positioning for its product or service.

Small Business 168

Small Business SMB Local Viral 168

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Shift Communications

SEPTEMBER 8, 2017

On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. McKesson Corporation faces this exact conundrum.

Healthcare 79

Healthcare Leadership Local Retail 79

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. I believe the roadblock is often lack of ownership and accountability.

Retail 100

Retail Customer Service Google Reputation 100

PRSay

APRIL 15, 2019

Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities.

Nonprofit 117

Nonprofit Conference Study Retail 117

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. I think the difference comes from the clients themselves and how established they are in that market. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But what does this mean for brands and marketers? But how does this differ from Yelp? More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. 7 - Brand Marketers Can’t Control The Fans – And That’s A Good Thing.

Marketing 78

Marketing Viral Consumer Brand 78

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

JUNE 21, 2016

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services.

Brand 189

Brand Branding Real Estate Tourism 189

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. I had real conversations with friends (local and far-flung). .” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, as of Sept. You learn from others.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. And, do you think this work helps you in your work in the influencer marketing space at Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. For a local business, the locations choices are critical. It’s critical to marketing success. Here’s why.

Facebook 100

Facebook Banking Retail Local 100