Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Nice to see a local company doing that here in Minnesota. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. Speak out against anti-LGBTQ efforts at the local, state and national level — This means advocating for our humanity not just when it’s convenient, but when it’s necessary. Well, COVID-19 of course.

Employee 202

Employee Community Leadership Enterprise 202

Communications Conversations

MAY 12, 2020

For starters, she was a VP before her 30th birthday–she has natural leadership abilities. Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain.

Airlines 116

Airlines Travel Local Leadership 116

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee. The competition likely are.

Crisis 199

Crisis Pitching Airlines Technology 199

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Showcase Value Via Thought Leadership.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. But how do you know what will resonate? It’s a missed opportunity to not have these types of assets available to support a brand’s story.

Leadership 120

Leadership Local Pitching Social Media 120

Communications Conversations

AUGUST 11, 2017

FACT: Local media continues to struggle as well. FACT: The way in which Millennials consume news is increasingly fragmented. The 10 pm local news. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years. You guessed it. New York Times.

Media Relations 87

Media Relations Media Local Leadership 87

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. We do so with a lot of true talents in different sectors collaborating locally and around the world. Roberta explains.

Data 68

Data Trends Journalism Print 68

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR? What has stayed the same?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Consumers turned to the internet to seek out new ways to keep connected, informed and entertained.

Report 144

Report Communications Government Crisis 144

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 163

Financial Video Consumer Data 163

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Landis PR

APRIL 29, 2024

The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly. As consumers of information need to understand that.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

OCTOBER 28, 2020

We believe in attacking at a local level, one story, one individual audience member at a time. In the future], I think we will have to directly engage consumers in this fight, [so they will] be smarter and understand that they have some obligation to do a little work — to empower them to not suffer under this deluge of misinformation.

Internal 145

Internal International Conference Fashion 145

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. And for consumers and investors, ESG awards offer good pointers for making informed decisions.

Company 59

Company Report Government Local 59

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 130

Film Marketing Sports Hotels 130

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands.

Healthcare 266

Healthcare Analytics Agency Trends 266

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. But, who are the next LeeAnns, Sarahs and Allisons? Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Download our free Path to PR Agency Leadership tip sheet. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

FEBRUARY 23, 2016

This couldn’t be farther from the truth: owning up to and apologizing for a mistake takes courage and is a true sign of leadership. What makes up an effective public apology, anyway? It’s showing true remorse and a genuine willingness to help those affected most. Take the Amtrak derailment in Philadelphia from last May, for example.

Publicity 60

Publicity Crisis Consumer Financial 60

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives.

Strategy 52

Strategy Real Estate Media Pitching 52

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 109

Small Business Retail Transportation Technology 109

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart.

Communications 196

Communications Storytelling Groups Community 196

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Account for these dual instances in your planning (discussed further under Step 2 below). Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52