Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 183

Measurement Communications Analysis Data 183

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 124

Communications Crisis Internal International 124

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

A government task force faulted Boeing for failing to adequately educate pilots on its automated safety system known as MCAS. Later reports revealed that Boeing rejected a safety system that might have mitigated the problems for cost reasons. Virtually all are conducting internal investigations. But there’s no excuse.

Real Estate 156

Real Estate Reputation System Sports 156

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed.

Media 101

Media Storytelling System Technology 101

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity Internal International 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Yellowdig is an internal collaboration tool. Resonate (Disclosure: Client Platform). Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. This will help everyone adopt the talking points agreed upon. While this helps, sometimes the answer is simpler – automate it.

Communications 210

Communications Measurement Tools Enterprise 210

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. “For Those are complex systems based on social interactions and an algorithm can’t yet predict that.”

Tools 110

Tools Employee Government Strategy 110

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. No, this is a whole system of understanding in society that we are starting to live a completely different life. Maxim Behar. He is the founder and CEO of M3 Communications Group.

Energy 59

Energy Communications System Hotels 59

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Automotive Mobile Transportation 57

Reputation Us

JANUARY 11, 2016

Depending on your organizations’ systems, consider being upfront and clear about your cost structures. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 28, 2020

It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. The system displays monitoring results in chronological order and shows you basic metrics like volume and reach. Notified says some customers use this for internal communications too.

Software 117

Software Tools Publicity System 117

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Turn off commenting systems. How are they consumed and by who? Understand the role we play in the world, and technology, asking questions and seeking the truth.”.

Conference 113

Conference Communications Storytelling Social Media 113

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. He needed help navigating the pandemic. “I

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Contently - Strategy

MAY 8, 2019

Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. Second, we need to find a system for better alignment.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are less likely to trust the validity of the election system or to believe it represents the will of the people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Organise your contacts and media lists in a contact management system, and log media requests centrally to be able to assign follow-ups.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. SM: I look at our challenges in two ways: internal and external. 4) Before Auto Care, you worked for a PR technology vendor.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

DECEMBER 6, 2016

Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing. These NLG systems already exist. It’s a legitimate question.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You can get your executives out in front of the issue, apologize if necessary, and show how you will be changing your systems to make things right.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Meeting 74

Meeting Automotive Media Journalism 74

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Have you applied for awards before? Did you win?

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business.

Agency 64

Agency Software Enterprise Marketing 64

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. Another section of the TPP targets the “misuse of trade secrets” via “computer systems” and makes these actions a criminal offense. Click To Tweet. The Lack of Private Data Protection.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR 20/20

JULY 25, 2017

There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. Internal reports are a pain. In some cases, AI solutions may even be configured to automatically write reports from other systems as well, such as Narrative Science’s integration with Tableau.

Marketing 41

Marketing System Analysis Analytics 41