5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

NOVEMBER 21, 2023

Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. Questmate Forms Questmate Forms is a boon for those creating infographics and forms.

Travel 78

Travel Hotels Infographics YouTube 78

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. The second way to make numbers more relatable is to display them as infographics. Technology makes this easier to do, and readers are used to seeing numbers displayed this way.

Employee 149

Employee Communications Storytelling Corporate 149

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. List posts earn more shares. Source: PR Tech Sum July ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? The cups look like regular plastic cups, but the technology allows them to “communicate” with other cups they come into contact with, automatically sending out Facebook friend requests.

Brand 78

Brand Branding Creativity Consumer 78

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JULY 19, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 89

B2B Report Survey Marketing 89

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete? Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Publication and promotion.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 122

B2B Marketing Survey Software 122

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Google Trends.

Google 90

Google SEO Trends Content Marketing 90

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. We understood and agreed with Mr. We sampled almost 63,000 press releases from 2013 and found the most overused words.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Flack's Revenge

MARCH 4, 2015

The latest technology and research opens the door to a more nuanced approach. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Attention tends to trail off on days surrounding the weekend or holidays.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Data Whiz.

Marketing 43

Marketing Mobile Engineering Technology 43

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Are you creating content that others want to spend the little time that they have to consume? Vice President, Marketing Technology. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. Make or buy?

Local 89

Local SEO Engineering Web 89

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Data Whiz.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. What are their job titles? What terms do they search? What are their responsibilities?

Content Marketing 111

Content Marketing Print Analysis Data 111

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before.

Media 60

Media Leadership Enterprise Data 60

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. They can also choose to consume only the material that’s relevant and interesting to them. and DON’T Be Pharmaceutical Company A.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70