Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. And they were right. Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Beyond PR

MARCH 23, 2016

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Digesting a page in print is nothing like experiencing content digitally.

Video 40

Video eBook Viral Infographics 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

Financial 52

Financial Content Marketing Examples Banking 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Indeed, my own predictions are at the very bottom. 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 111

Banking Content Marketing Examples Industry 111

Engage PR

SEPTEMBER 13, 2021

So what are the basic principles behind the development and presentation of engaging material? Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Ask yourself: what you want your audience to do when they consume your content?

Infographics 60

Infographics Education Social Media Content Marketing 60

5W PR

OCTOBER 9, 2017

In fact, it is often better to consolidate and set yourself up for success on fewer social channels rather than spread yourself too thin by trying to be present on them all. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. It is all about presentation, and sometimes even what you name a recipe.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

MAY 12, 2017

This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer. Also, they are looking for unique content not found in their terminals like investor (PPT) presentations. Read question 2. Question 4 coming soon.

Infographics 149

Infographics Comparison Retail Study 149

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. It’s your transparency library. .

Infographics 174

Infographics Comparison Construction Study 174

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails.

Healthcare 88

Healthcare Strategy Communications Policies 88

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In the world of content marketing, this is the presentation of the content. Is the presentation good enough? Are you creating content that others want to spend the little time that they have to consume? Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime? Call to Action.

Small Business 86

Small Business Writing Engineering Infographics 86

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. . All brands want mentions in trusted third-party media outlets.

Conference 120

Conference How To Infographics Leadership 120

PR 20/20

MAY 16, 2023

How do they consume information? Conversely, a consultative call or presentation deck showcasing ROI statistics of sponsoring a specific event may appeal more to the latter user. Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder.

Marketing 69

Marketing eBook Resources Tools 69

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All present a more complete picture of our brands and products or services. It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case Studies: Present real-life success stories and case studies that demonstrate how your products or services have solved similar challenges for others.

B2C 52

B2C Case Study B2B Content Marketing 52

Presspage

JUNE 27, 2017

Presenting social media content on your newsroom and press releases provides the opportunity to create a specific expectation on what to find on your social media channels, to show extra content that might be of interest to your visitor, and to present yourself as an organization that posts interesting content regularly.

Social Media 96

Social Media Infographics YouTube Strategy 96

ISEBOX

DECEMBER 1, 2016

But when he finally visits with Big Don, who’s experiencing side effects from his shingles meds, a lightbulb appears above Dr. Bob’s head: Pharmaceutical Company B gave him access to a physician’s online portal service where he can watch an interactive, multimedia presentation on Drug Y. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Buzzstream

MAY 19, 2022

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. After collecting the data, you’ll need to ensure that your presentation matches your outreach market.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. The Basics.

Engineering 45

Engineering SEO Google Web 45

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MARCH 8, 2016

Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Then, think of an interesting way to present the statistics and insights. Yet, editors at major outlets like The Washington Post receive very few charts, visualizations or data. Survey The People.

How To 84

How To Pitching Survey Comparison 84

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom.

Local 89

Local SEO Engineering Web 89

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62