ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For an imaginative PR team, this opens up new avenues presented by current media consumption trends.

Trends 320

Trends Mobile Twitter Consumer 320

Agility PR Solutions

MARCH 25, 2020

As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.

Crisis 170

Crisis Consumer Retail Marketing 170

Agility PR Solutions

SEPTEMBER 19, 2021

The post Holiday brand perils: Economy, rising COVID cases present challenges—and opportunities appeared first on Agility PR Solutions.

Retail 78

Retail Brand Branding Survey 78

Agility PR Solutions

MAY 2, 2022

But how much real opportunity do these immersive virtual spaces present for brands to grow their engagement and sales? A new consumer study by CommerceNext, in partnership with Bizrate Insights, Coresight Research […]. Half of consumers are still unfamiliar with the metaverse appeared first on Agility PR Solutions.

Consumer 85

Consumer Communications Retail Study 85

5W PR

MAY 28, 2020

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

JUNE 22, 2023

Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience.

Privacy 78

Privacy Data Consumer Mobile 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. I'm presenting it to me as the executive editor, but I am not.

Pitching 94

Pitching Consumer Trends Viral 94

Agility PR Solutions

JANUARY 21, 2021

In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The post The modernization of consumers—and what it means to PR appeared first on Agility PR Solutions. Today, the experience a brand […].

Consumer 98

Consumer Brand Branding Analysis 98

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

Agility PR Solutions

SEPTEMBER 12, 2019

Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions.

Privacy 60

Privacy Marketing Government Data 60

Ronn Torossian

DECEMBER 2, 2022

The wine could be for themselves, or a present for others. Attracting the attention of consumers during this season is challenging as there are […]. With people getting into the holiday spirit, everyone would enjoy a glass of wine. The post Holiday marketing strategies for wineries appeared first on.

Strategy 195

Strategy Marketing Consumer 195

5W PR

JULY 13, 2020

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. This means in the current climate, the consumers tend to be budget-conscious and fairly thrifty.

Consumer 88

Consumer Advertising Advertising Reputation 88

Agility PR Solutions

FEBRUARY 19, 2024

Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves.

Consumer 108

Consumer Brand Branding Marketing 108

Agility PR Solutions

MAY 6, 2020

Artificial intelligence continues to present opportunities for company growth, but brands and businesses still have work to do to address customers’ concerns about AI bias—a fear that AI will make decisions that affect them without their knowledge.

Consumer 78

Consumer Company Brand Branding 78

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Select specific users to present the options to.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Agility PR Solutions

NOVEMBER 27, 2018

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

Consumer 74

Consumer Marketing Survey Data 74

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Prohibition

NOVEMBER 5, 2018

The best recent example I can think of is probably the clunky and maladroit Google+, which announced last month it was moth-balling the service – at least, for consumers. Stories with a shelf life – be it self-inflicted or via the platform in question – force us to live in the present. I’ll give you an example.

Social Media 61

Social Media Media Instagram Groups 61

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content.

Brand 323

Brand Branding eBook Advertising 323

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Landis PR

APRIL 8, 2024

Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. And for consumers and investors, ESG awards offer good pointers for making informed decisions. The significance of many ESG awards is therefore extremely dubious.

Company 59

Company Report Government Local 59

5W PR

MAY 13, 2024

The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators. The hope is that regulators will collaborate to establish a framework that fosters business growth and consumer protection.

Big Data 78

Big Data Technology Industry Data 78

PRSay

DECEMBER 20, 2023

I still remember my APR panel presentation in front of three Accredited practitioners. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. He presently serves as ethics chair for PRSA’s North Carolina Chapter.

Publicity 177

Publicity Case Study Ethics Study 177

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 9, 2020

The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

Communications 156

Communications Banking Financial Creativity 156

Agility PR Solutions

APRIL 11, 2022

While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both an opportunity—and major challenge—for brands to win […].

Brand 147

Brand Branding Consumer Company 147

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The project aimed to understand the impact of changing consumer behaviour on news publishers. Publishers are evolving news formats for social media, using more video, younger presenters, and optimised content styles.

Study 111

Study Social Media Journalism Survey 111

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. And if you are looking for PR support leading up to your next big consumer event or show, you know where to find us !

Consumer 40

Consumer Product Launch Retail Agency 40

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130