5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Quality First.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. At Cision, many of our team members have worked at other technology corporations. Leverage What You Learn to Make Informed Decisions.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147

B2B Leadership Customer Service eBook 147

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. The Communication Access Symbol with underpinning training and standards, was created for businesses, organisations and consumers by the Royal College of Speech and Language Therapists. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision.

Trends 126

Trends Pitching Twitter Nonprofit 126

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers.

Communications 40

Communications Marketing Technology Data 40

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent. Vertical videos. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

JUNE 20, 2018

A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. Especially in the last ten years, the technology has been changed to revolutionize the companies’ strategies in contacting the customers, as well as, in storing their information. What does the future has in store?

Software 76

Software Tools Data Technology 76

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. With these finely-tuned customer personas, you can tailor your marketing efforts to reach the right people at the right time. Remember, customers are sharing their addresses, card details, names, emails and phone numbers.

Social Media 86

Social Media Media Mobile SEO 86

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 10, 2016

It requires rethinking the way we tell stories and aligning the story plot with the way audiences access information on multiple screens and making the story relatable. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

Cision

AUGUST 9, 2016

” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Personal recommendations have always been the most reliable source of information for consumers.

Crisis 0

Crisis Reputation Study Social Media 0

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. These interactions can’t be ignored by brands, but they must be treated with caution.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. At Cision, many of our team members have worked at other technology corporations. Leverage What You Learn to Make Informed Decisions. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent. Vertical videos. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Online feedback is one of the best sources for this information.

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. The changing narrative. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 19, 2017

From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Most small business owners find Facebook to be the best social media platform to connect with their customers. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JUNE 28, 2022

It’s more difficult to find and engage with consumers. Technology is evolving rapidly and competition is getting more fierce. They often have tons of product and technical documentation, but that kind of information doesn’t exactly leap off the page to your audience. Outdated Technology Challenges. Limited Resources.

Data 79

Data Technology Customer Service Marketing 79