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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

An overview of the company, leadership bios, and any pertinent awards or recognition. Construct press releases that encapsulate the essence of the story. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders.

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Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

Constructive feedback can be very helpful, but in this case, limiting the amount of direct criticism is useful to ensure no one feels offended or attacked. First, the group can share constructive criticism about miscommunications between colleagues that are a part of the discussion. This can be done in two ways.

Blogging 263
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What Is Your Personal Code of Conduct?

PRSay

I find that while industrial, professional and other formalized conduct codes can be helpful, when the decisions become more acts of leadership, how things go depends more on the leader’s personal code of conduct than other standard professional prescriptions. Write less but make your words really important. Think inside out.

Ethics 120
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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159
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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles.

B2B 136
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130
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The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136