Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 Over the years, J-Lo has been a pretty damn savvy marketer and curator of her brand. She forgot a few of the basic influencer marketing principles: Read the room. This is influencer marketing 101! The challenge has just 2.4M

Social Media 78

Social Media Marketing Comparison Viral 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Comparison How To Marketing 119

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Something that’s recently caused debate amongst the influencer marketing world is the use of filters. Being authentic.

Instagram 62

Instagram Marketing Social Media Comparison 62

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 147

Comparison Study Social Media Marketing 147

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Make sure the influencers add value Enhancing the value of social media is crucial in the modern world. Always answer this question.

Marketing 62

Marketing YouTube Comparison Fashion 62

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 113

Media Comparison Radio Sports 113

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Should marketers be concerned with Twitter’s lack of growth? As Twitter’s audience fortunes rise and fall, so do ours as marketers.

Twitter 60

Twitter Social Media Mobile Media 60

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Media coverage One of the most effective ways to measure the success of PR activity is to look at the amount of press coverage it generated.

Measurement 62

Measurement How To Comparison B2C 62

Sword and the Script

OCTOBER 8, 2019

That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

FEBRUARY 11, 2016

Should marketers and communicators who rely on Twitter be concerned? Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. The primary impact on marketers boils down to an ever-increased focus on ensuring all traditional awareness efforts funnel into some form of e-commerce. You’re not alone. So what does all of this mean?

Marketing 52

Marketing Mobile Social Media Comparison 52

Burrelles Fresh Ideas

DECEMBER 5, 2023

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.

Internal 95

Internal International Communications Employee 95

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Admittedly, I am a market skeptic, and Facebook had a strange first day on the market by popping six percent and cruising back down to a 23 cent gain at the bell.

Facebook 105

Facebook Social Media Media Google 105

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? It’s unclear why Comedy Central stopped its roasts.

Insurance 99

Insurance Insurance Social Media Comparison 99

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 So, I thought it was high time someone give J-Lo some sound influencer marketing advice. ” Oh, your social media intern wrote that one? It hasn’t exactly taken off either. The challenge has just 2.4M BILLION views).

Marketing 60

Marketing Comparison Viral Social Media 60

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. Blog posts, social media shares, white papers, ebooks, and videos.

Comparison 87

Comparison Resources eBook Case Study 87

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Social media MASSIVELY outweighs the other three, in terms of search popularity. Looks promising, right? The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing.

Marketing 64

Marketing Viral Survey Infographics 64

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

JUNE 4, 2019

1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Gartner says about one-third of the CMO budget goes to marketing technology.

Software 101

Software Reddit Marketing Survey 101

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383