Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process.

Marketing 120

Marketing Comparison eBook Social Media 120

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100

SEO Comparison Content Marketing Trends 100

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 113

Media Comparison Radio Sports 113

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining.

Marketing 64

Marketing Viral Survey Infographics 64

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Burrelles Fresh Ideas

DECEMBER 5, 2023

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.

Internal 96

Internal International Communications Employee 96

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. Blog posts, social media shares, white papers, ebooks, and videos.

Comparison 87

Comparison Resources eBook Case Study 87

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Video is never, ever going away. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Contently - Strategy

MARCH 22, 2022

Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. So it only makes sense to spread your content marketing efforts to support prospective customers in other stages of the acquisition cycle. But that’s not the only way to use it.

SEO 144

SEO Strategy Brand Branding 144

PR 20/20

APRIL 29, 2023

Social reach : Measure the reach and engagement of your content on social media platforms. Google Analytics Most marketers have at least heard of Google Analytics before. Google Analytics is a free-to-use treasure trove filled with valuable insights into how visitors are interacting with your website and content.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons.

Media 120

Media Viral Comparison Social Media 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. “We Related Content Worth Checking Out. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. The study says media relations has been supplanted by other functions as the top services provided by public relations. Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 100

Media Relations Report Industry SEO 100

Critical Mention

DECEMBER 13, 2019

Establishing publicity value is a PR and marketing pro’s best friend. There’s nothing more rewarding than seeing how much monetary value is being brought from earned online content to your brand. Having access to your mentions over time can influence the effectiveness of your content, audience interactions and campaigns.

Analysis 105

Analysis Comparison Reputation Radio 105

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. Via social media. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

SEPTEMBER 23, 2015

Accounting for and Communicating the ‘X Factor’ While tools like trackable links , analytics, e-commerce and promotion codes provide tangible opportunities to measure, PR’s ability to increase awareness and enhance other marketing and sales efforts comes with a wealth of added value, which can be difficult to track.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. Coca-Cola uses Tumblr to generate a push to its social media content that it might not have otherwise had. Marketing Coordinator.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz. Neo will help you navigate through the matrix.

Tools 72

Tools Viral Engineering Comparison 72

Communications Conversations

OCTOBER 18, 2016

But, Kevin is on this list because of his role at Mills where he’s one of the most senior folks on staff in the world of social. Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing.

Agency 60

Agency Groups Public Affairs B2B 60

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. It’s a dynamic blueprint that guides content creation, publication, and management—often across multiple platforms. What Should a Content Calendar Track? Consideration: Here, content should showcase the value of your solutions.

How To 105

How To Resources Comparison Instagram 105