Bianchi Biz Blog

AUGUST 18, 2022

Anticipate an international, diverse audience. Most recent data suggests that the CES show continues to attract an international audience – a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence. Media attendance dipped in 2022. Interestingly, the media were busy!

Automotive 65

Automotive Mobile Data Comparison 65

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 If I were Alex Rodriguez, I’d be giving J-Lo the following tips on how to better optimize her next social media challenge next time around: Read the room, hon. ” Oh, your social media intern wrote that one?

Marketing 60

Marketing Comparison Viral Social Media 60

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Aimee’s journey can serve as inspiration on how to grow within your desired field.

Fashion 75

Fashion Comparison Instagram Social Media 75

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. She is said to blame ITV bosses for not setting the story straight earlier in the day after the visit began to attract a furious reaction on social media.

Crisis 60

Crisis Comparison Reputation Film 60

Critical Mention

JULY 1, 2019

In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Presspage

MAY 19, 2017

With minor differences in these newsrooms (such as a different social media channel), they all look and feel the same but are though personalised per office. Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations.

Corporate 68

Corporate Brand Branding Guidelines 68

Shift Communications

DECEMBER 23, 2014

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. The next big social network does not exist. Where should marketers be looking for the “next big thing” in social media?

Comparison 94

Comparison Measurement Engineering Blogging 94

Mindful Marketing

JANUARY 10, 2017

And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. No one was in the office or tuned in on Slack for updates from me or our Social Media Director.

Crisis 37

Crisis Mobile Social Media Comparison 37

Shift Communications

MAY 28, 2015

The greatest hidden power of Twitter Audience Insights, however, is comparison. However, my organic reach is significantly more international. For example, choose your followers and your organic audience. How do they differ? Are there outliers in certain categories?

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MAY 12, 2020

There are plenty available, and many sites carry comparisons of them. Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams. The key when using a collaboration and communication platform, says Cat Graham , managing partner of cheers partners, is to keep it personal.

Strategy 103

Strategy Employee System Tools 103

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. We can all observe the total nonsense that is coming from TV, Facebook, Instagram, LinkedIn, and various social media. Now politicians have the media in their hands. We all have media in our hands.

Comparison 52

Comparison Newspapers Course Policies 52

Maxim Behar

FEBRUARY 26, 2024

So, I realized then, because you know I'm a fan of social media, I'm constantly communicating there. I realized that this is the most unique social network in the world. Host (Mihail) : There would be a nice comparison with Emine. And it was like a family gathering for them. A yearly family gathering.

Hotels 59

Hotels Travel Film Radio 59

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Well-known internal subject matter expert (SME). The list goes on.

Marketing 40

Marketing Comparison Internal International 40

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? One observation: I love that newspapers are still seriously relevant in the UK, and I love that social media has really become media, full stop, in the US. In the US, many brands run programs that are miles ahead of what they do here or in Europe.

Creativity 74

Creativity Local Comparison Groups 74

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. A strategy that has worked well is evoking emotions from readers.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. Talking Points. Agency of the future | Jump to text.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 101

Software Reddit Marketing Survey 101

Buzzstream

MARCH 13, 2024

Internal Datasets. Though these can sometimes refer to social media placements) While it can be tempting to focus on the sheer quantity of links, the best agencies and digital PRs focus on the quality of the backlinks and look at quality signals. Here are some specific examples of Hero content: Surveys. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”.

Marketing 78

Marketing Publicity Survey Study 78