PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Schwartz & Company, which was looking for an account person who knew sports and fashion.

Communications 190

Communications Sports Journalism Fashion 190

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. Alternative companies similar to Lulu that you may want to consider: 48-Hour Books. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. In 2022 alone, China accounted for nearly 60% of global electric vehicle (EV) sales , and local carmaker BYD sold more electric vehicles than Tesla in Q4 2023.

Local 36

Local Government Banking Policies 36

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 186

Communications Journalism Advertising Advertising 186

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation.

Mobile 156

Mobile Local Technology Trends 156

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off.

Case Study 131

Case Study Wireless Company Local 131

PRSay

JUNE 15, 2020

Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. Yes, people still read print publications, especially in niche media. You may get more bang for your buck donating to local organizations. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 86

Consumer Travel Local Community 86

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. The struggles faced by Canadian news media professionals are well-documented. It’s a business challenge, not a reader challenge.”

Newspapers 178

Newspapers Industry Print Journalism 178

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter? It divided its content into regional or metropolitan editions.

Journalism 120

Journalism Strategy Brand Branding 120

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

PR Insiders

NOVEMBER 10, 2020

In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Keep up with local news. is never pitch yourself, your company or your product.

Media 78

Media Pitching Print Interviews 78

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication.

Print 201

Print Transportation Conference Technology 201

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time.

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 88

Strategy Product Launch Brand Branding 88

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. From Digiday to Fast Company, we have you covered with all the examples you need. Louis area. Email us at info@onepitch.co with your pitch and 3-5 reasons why you believe it worked.

Travel 83

Travel Pitching How To Guidelines 83

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 147

Employee Print Writing Survey 147

PRSay

NOVEMBER 9, 2017

When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) I submitted an application for the APR (Accredited in Public Relations), and my journey began.

Case Study 110

Case Study Conference Study Print 110

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The locals loved the story. The same cannot be said of the second company. Without it, nothing can be shared or promoted. What to do.

Employee 120

Employee Print Customer Service Local 120

Cision

JANUARY 25, 2016

Small companies: ask yourself what’s going to get you up every day to create content. Larger companies: think about your particular audience’s pain point. One day Andy bought a few chickens at a local farmer’s market. Since then, the company has mentioned its machinery and services approximately 15 times in its editions.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

JULY 11, 2017

Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring. What upcoming events, challenges, and opportunities are in store for your company?

How To 265

How To Media Software Agriculture 265

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. Some companies can develop content by using their iPhone and iMovie apps.

Television 60

Television Local Print System 60

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. We get leaders in the local press, industry-specific media, leading publications, and podcasts, allowing the public to see them as credible within their industry. That’s not going to happen with an ad running on Facebook. Also, a press release can be sent to many different outlets.

Real Estate 52

Real Estate Publicity Television Radio 52

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 59

Meeting Automotive Transportation Newspapers 59

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

JULY 21, 2016

While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact. Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239