Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 177

Newspapers Industry Print Journalism 177

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. My local PRSA Chapter put on a great course, and my mentor gave me great advice and support.

Exercises 74

Exercises Print Groups Conference 74

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This means good stories that would have made news a few years ago will go unnoticed today.

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries. of Energy’s SuperTruck program.

Meeting 74

Meeting Media Engineering Journalism 74

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C., It makes you hungry!

Sports 113

Sports Retail Local Report 113

Bad Pitch Blog

AUGUST 7, 2012

But as you build your media relations strategy, keep in mind that proof comes in various forms and is needed at various stages of your pitch. Similarly, if you''re media relations strategy expects to take something from unknown to being featured in national media right away? You are probably a schmuck.

Pitching 67

Pitching Strategy Local Banking 67

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Mora Communications

JANUARY 3, 2018

Local print publications have different needs than national print. Your PR firm can set up interviews for you, but once those are set you need to be able to articulate your story, stay on message and meet the media’s needs. For example, TV is a visual medium. You want to offer them more than a talking head.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Particularly when it comes to such a difficult and sensitive issue, patients want to see someone they can trust and have confidence in.

Television 40

Television Print Radio Newspapers 40

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. I will discover what story interests me about the companies they represent. Hire people for PR who have served in the media. Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

APRIL 2, 2007

Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The company didn’t disclose pricing, but you can be certain this will cost significantly more.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. As a result, the NALA has increased its client base and kept its unique edge on other PR firms.

Software 120

Software Agency Case Study Television 120

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Media Chemicals Radio 86

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Burrelles Fresh Ideas

JUNE 13, 2023

Related: Why Combining Content Marketing and PR is a Smart Move — and how to do it successfully Tip 5: Engage in community involvement and partnerships Building a solid public relations strategy doesn’t always require deep pockets. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62