Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

Small Business 168

Small Business SMB Local Viral 168

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. Alternative companies similar to Lulu that you may want to consider: 48-Hour Books. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations.

Local 36

Local Government Banking Policies 36

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company has since rolled out a new logo and company website. Or thereabouts.

Internal 147

Internal International Tools Software 147

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright.

Newspapers 177

Newspapers Industry Print Journalism 177

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We We believe current and future customers will quickly see this as a major marketplace differentiator.”.

Media 108

Media Radio Television Engineering 108

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. and tell their development story is always fun.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Communications Conversations

AUGUST 11, 2017

And where adoption of new approaches and technologies is the norm. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. The 10 pm local news. On the other hand, I see a lot of other people working in the new paradigm.

Media Relations 87

Media Relations Media Local Leadership 87

Barokas

DECEMBER 4, 2018

While it’s true the window for PR gets smaller and smaller as the season marches on, there are some simple things tech companies can do make the most of opportunities that come with the holidays. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping.

Survey 60

Survey Enterprise Radio Print 60

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This means good stories that would have made news a few years ago will go unnoticed today.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

AUGUST 5, 2018

Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He is also an advisor to emerging companies and bestselling author of 10 novels, including “ The New Rules of Marketing & PR.” He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Scott Public Relations

OCTOBER 31, 2018

This non-profit tracks which companies or political action committees (PACs)donate funds to which candidates, as well as information on “dark money” that’s given to campaigns by people who try a bit harder to avoid campaign contribution laws. You can even explore this information for local races where you live.

Tools 45

Tools Insurance Insurance Local 45

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. It’s dangerous having a handful of companies control how ideas and opinions are shared.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The programme is the brainchild of the PRCA’s Diversity Network, led by Pema Seely and Ran Lakhani.

Government 103

Government Education Print Ethics 103

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Why technologies developed for space exploration impact growing practices on earth. 1 Dig Deep to Find the Story.

Agency 100

Agency Newspapers Radio Interviews 100

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Companies that prioritise activities towards voice technology now have the chance to get ahead. The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. I’d imagine there are targeting options too.

Software 119

Software Case Study Advertising Advertising 119

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. I don’t get too excited about private equity money in PR technology. Merging two companies is challenging enough. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. If you need local press, however, your choices are more limited. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription.

Measurement 52

Measurement Communications Survey System 52

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Media Chemicals Radio 86

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. local time.).

Marketing 111

Marketing Google Newspapers Print 111

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60