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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? How has PR Changed?

Blogging 115
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130
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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. According to a Jan. Establishing trust through relationships.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. When you receive a reporter’s inquiry, respond as soon as possible.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We don’t get too crazy here at Wards, but we do have fun while evaluating vehicles and vehicle systems.