PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Lack of resources. Social media and niche communities like r/SkincareAddiction or r/nutrition. Internal Resources. Customer Interviews. Lack of buy-in. ” The good news?

B2B 137

B2B Company Survey Enterprise 137

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Promoting leadership. Here are some of the most powerful. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients.

Communications 191

Communications Crisis System Healthcare 191

PRSay

AUGUST 23, 2021

According to statistics from West Virginia’s Department of Health and Human Resources, Black residents make up 3.6 In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. percent of the state’s population but constitute just 2.7 Enlisting trusted local leaders.

Communications 128

Communications Local Survey Transportation 128

wiredPRworks

APRIL 20, 2022

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. Strategy #6 Pitching as a Resource. asset topic” + “resources” or “helpful links”.

Case Study 113

Case Study Study Strategy Leadership 113

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Stephen Waddington

APRIL 29, 2020

Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. What we had did nothing for the planet although the planet’s resources were, again, used exhaustively by some. I wrote last week about the journey from lockdown. If not, we’re dinosaur bones.

Leadership 96

Leadership Construction Resources Community 96

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one. And, one of the best things about The Muse? The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful.

Small Business 52

Small Business Social Media Radio Media 52

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 29, 2020

The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Brand Branding 92

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. It required us cooperating and focusing our existing resources and knowledge on our mission. We could follow one of the dogs, posting stories about his journey from rescue to adoption. Money was spent on what we do: rescue animals.

Case Study 98

Case Study Study Guidelines Internal 98

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. She also interviewed a program participant served by Goodwill as part of that. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

prTini

DECEMBER 9, 2016

This fall, the Women’s Fund of Central Ohio , where I’m so thrilled to serve as a board member, released Gender By Us , an awesome new resource to challenge gender norms and gender bias in the workplace. Identify Gender Bias as a Leadership Priority. Don’t be intimidated! Recognize Gender Bias in Salary Negotiations.

Policies 28

Policies Leadership Interviews Conference 28

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. budget and resource allocation; KPIs; etc.),

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. This provides context and may lead to additional interviews. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective.

Company 101

Company Survey Pitching Report 101

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Account Director, rbb Communications, Miami, FL. Those who one day will be the movers and shakers of our industry. Those who will inspire younger generations to pursue PR.

Leadership 60

Leadership Groups Employee Industry 60

Stern + Associates

APRIL 13, 2023

Yet, leading companies are finding that the immense challenges posed by climate change and the need to use resources more efficiently provide the essential stimulus to focus and act in new ways. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. Can you accommodate their preferences if they work with you (for example, phone interviews only)? Be available to provide additional resources and answer any questions a media contact may have. Is your expertise on theme with their specific outlet?

Pitching 75

Pitching Media Leadership Examples 75

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Here are Maccabee’s lessons for undertaking such a project: Gain the buy-in of senior leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. You’re often interviewed for pieces on the business of sports for media outlets like ESPN.

Sports 60

Sports Internal International Enterprise 60

Ethical Voices

DECEMBER 5, 2022

For PR professionals, it’s really interesting because we, as PR professionals, communicators and strategic skilled communicators…we are the ones that know how to use the tools of information and how to counter disinformation. It’s a great resource and a great guide. It’s been valid for thousands of years.

Ethics 79

Ethics Publicity Radio Local 79

MaccaPR

JANUARY 8, 2021

in the Buzzfeed article where they interviewed the guy (Tony Piloseno), he said he reached out to the (Sherwin-Williams) marketing dept and it took a month before they got back to him! First off, brief your executive leadership on social,” says Arik. “Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62