ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. There are nuances and differences in attitudes, even within the technology sector.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Ethical Voices

FEBRUARY 12, 2024

Everything we do is based on research and data and in concert with communities. For example, we equip people to testify in state legislatures and students to conduct their own peer-to-peer research. You mentioned you wanted to start with that example. Are there other ethical personal examples you wanted to share?

Ethics 79

Ethics Nonprofit Community Examples 79

5W PR

NOVEMBER 7, 2019

Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. As an example, they point to how the Broad Institute of M.I.T. How soon U.S. and Harvard in Massachusetts has stepped up with more testing capacity — so much so that it is not being fully used.

Government 62

Government Insurance Insurance Privacy 62

Practical Law Construction

OCTOBER 12, 2022

Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. An obligation of confidentiality might be an express term of the arbitration agreement, or a term implied by law, or it might arise in equity, and ‘privacy’ can also be protected in tort.

Construction 97

Construction Telecommunications Privacy Travel 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 10, 2019

Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert communicators to spiking cultural moments for comment – or newsjacking.

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 78

Creativity Study Survey Advertising 78

PR 20/20

JULY 30, 2019

During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch.

Case Study 50

Case Study Privacy Data Technology 50

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. 4) Before Auto Care, you worked for a PR technology vendor. How has the transition from a business to an association gone for you?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Ethical Voices

MARCH 14, 2022

That’s just one example of so many, but the reason why I mentioned it it’s because I was 22 years old, I was right out of college, and it was hard. I should have taken a stand on things that weren’t as obvious as the example I gave you and I did not. Let me give you an example. ” So, I chose the highway.

Ethics 52

Ethics Publicity Data Agency 52

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

OCTOBER 29, 2019

However, you could do that with anyone – a customer, analyst influencer, for example. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly says it powers the newsroom for Shopify and Cathay Pacific if you’d like to see real-world examples.

Pitching 64

Pitching Analytics Enterprise System 64

Communications Conversations

FEBRUARY 17, 2015

And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. Other Technology Trends social media academics social media grade school social media high school social media middle school' Good for them. BIG difference.

How To 60

How To Web Social Media Privacy 60

Konnect Agency

MARCH 16, 2021

For example, Milk Bar has tapped into the overwhelming growth of baking together, in-person or via YouTube or Instagram Live, by creating great daily content that educates and entertains, with human connectivity as the thread as users engage with Christina Tosi and the brand. The result?

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 57

How To Instagram Social Media LinkedIn 57