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The power imbalance in the public relations pitch process

Stephen Waddington

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117
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The power imbalance in the public relations pitch process

Wadds Inc.

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

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Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.”

Energy 130
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What’s next for WaddsCon: May report and future events

Stephen Waddington

Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown. That requires qualifications, continuous learning, a robust code of conduct.

Report 203
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Call for submissions for AI #PRstack tool guide

Wadds Inc.

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98
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Six Essential Steps YOU MUST DO Before Pitching a Blogger

Rock the Status Quo

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89