Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Any final words on digital marketing analytics?

Analytics 231

Analytics Marketing How To Community 231

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 119

B2B Social Media Marketing Media 119

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

5W PR

JUNE 20, 2023

Marketing campaigns play a crucial role in promoting rehab and mental health centers. There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. There are a lot of beverages in the market that might seem healthy, but contain added sugars.

Marketing 88

Marketing Consumer Education System 88

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

Karen Freberg

JANUARY 20, 2020

I am thrilled we will have the Educators Summit again at Cannes Lions this year! What has been exciting is to be able to see who will be attending as far as educators and schools go. We see there will be more educators coming this year and from different schools from around the world, which is very exciting.

Education 56

Education Industry Case Study Conference 56

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Berst is a Raleigh, NC-based producer, writer, and activation marketer. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Today’s buyers are more educated than ever, with vast informational resources at their fingertips.

Brand 185

Brand Branding Marketing Wireless 185

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Spotlighting financial literacy initiatives PR campaigns can highlight financial institutions’ dedication to financial education.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University. Build a dedicated University community.

Education 48

Education Social Media Media Community 48

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. With professionals, athletes, and even celebrities establishing their place in the world of influencer marketing, why can’t educators?

Education 41

Education Energy Community Brand 41

Karen Freberg

APRIL 20, 2019

The past week presenting at the Midwest Digital Marketing Conference was amazing. I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. I immediately applied to speak and got in! This was tremendous! Very exciting!

Conference 46

Conference Education Industry Film 46

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Their authentic voices can help brands reach a wider audience and build credibility within the community.

How To 78

How To Resources Storytelling Community 78

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

MARCH 22, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 150

How To Employee Leadership Nonprofit 150

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. About Spin Sucks.

Ethics 263

Ethics Twitter Education Resources 263

PRSay

AUGUST 11, 2016

I am now officially a member of the community of American APR professionals, and the acronym behind my name sends out a strong signal to any potential client that I am tuned in to American PR best practices, legislation and ethics. . That means we should seek to do as much as possible to stand out and prove our value as a profession.

Education 60

Education Ethics Advertising Advertising 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

5W PR

JANUARY 24, 2024

Brands that genuinely reflect this inclusivity in their marketing and product offerings will find favor with open-minded parents. Building brand communities Companies can create online and offline communities for parents to connect, share experiences, and offer support. Fostering strong communities builds trust and loyalty.

Trends 78

Trends Brand Branding Policies 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Influencer marketing can also be effective in reaching Gen Z consumers.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Another health and wellness marketing tactic is to create engaging and educational content.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization.

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

SEPTEMBER 5, 2014

Vacation is over and our students, educators and pros are either back in the classroom or busy at work. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. Where did the summer go? Event Mentoring PR 2.0

Twitter 324

Twitter Community Ethics Resources 324

ReimaginePR

MARCH 30, 2020

The Undisputed Truth About Education Day That the Experts Don’t Want You to Hear A Secret Weapon for Education Day Celebrated annually on June 6, it is a day to champion the worth of high education and to acknowledge all of the tough work that should be done to make certain everyone can share inside.

How To 120

How To Education Community Local 120