ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

Ethical Voices

JULY 31, 2023

I’m a multicultural communication strategist. I also consider myself a storyteller at heart. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. This is what I love doing, telling stories. I have an example.

Ethics 73

Ethics Communications Community Education 73

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

PR in High Definition

APRIL 27, 2023

For example, HR may want to showcase a successful LGBTQ+ employee community programme, which could lead to more unusual perspectives and storytelling. Often, this version of the story is more refreshing!

Employee 62

Employee Communications Reputation Measurement 62

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. So you should definitely create you own thumbnail, and you can do that with the help of a graphic editor. Click Here. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Respond to Tweets: When members of your community talk to you, they want a response. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Q: What’s your definition of an “influencer?”. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Stephen Waddington

MAY 3, 2022

The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner. The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public.

Publicity 112

Publicity Construction Corporate Study 112

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. What students need to be aware of when they enter the field. And this is what Ryan encouraged as well.

Social Media 85

Social Media Film Industry Viral 85

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. How has it changed the job, and what does it mean in terms of the communications function? It’s not just PR and communications anymore.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Measurement is always tricky and always has been. Will Work for Media Impressions. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Karen Freberg

MAY 5, 2019

I am very grateful to Maggie for allowing these students to get this incredible experience working one of the biggest events in the sports community. Someone was going to be unhappy with the call and result, and it definitely showed based on the social media traffic emerging across the different platforms.

Sports 62

Sports Social Media Course Instagram 62

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. There are two points here that I’d like to pick up on.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. There are two points here that I’d like to pick up on.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. There are two points here that I’d like to pick up on.

Publicity 40

Publicity Storytelling Study Journalism 40

Karen Freberg

SEPTEMBER 1, 2017

What I also like is the fact 1) Carl is very active in the #SMsports community and shares his insights on the field, and 2) always experimenting around with new tools and features. Nebraska ties in emotion, stories, and of course – their community and team together – with every post, update, and strategy. Simone Biles.

Sports 45

Sports Social Media Trends Media 45

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. So there you have it.

Exercises 62

Exercises Measurement Enterprise Technology 62

ReimaginePR

SEPTEMBER 19, 2016

If the answer is yes, you’ll amass a community of people who appreciate the way you present information. You’ll be able to easily identify them because they’re the brands that refer to themselves in third person and use overly formal language to communicate with their audience.

Brand 120

Brand Branding Exercises Social Media 120

Deirdre Breakenridge

OCTOBER 20, 2015

My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR. Sounds ironic? Don’t get me wrong. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. We work with a lot of nonprofits and community-based organizations, and those are the stories that are the most interesting. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 51

Ethics Interviews Advertising Advertising 51

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. It is completely doable. Lead media release.

Media 120

Media Television Video Print 120

Karen Freberg

OCTOBER 18, 2018

Digital literacy is everywhere – this is definitely a key area that Adobe wants to embrace and work towards helping address this across the different areas and industries. We have to embrace storytelling across mediums. . Digital Literacy. This was by far one of my favorites. One Button Studio User. .

Education 56

Education Creativity Video Tools 56

The Hoffman Agency

JUNE 16, 2020

She didn’t profess her love for me, we definitely didn’t live happily ever after, and it turns out that being on your own in Disney World isn’t all that fun. (Yes, I was a hopeless romantic who, apparently, desperately wanted to recreate a rom com, but that’s beside the point). Long story short, things didn’t go as I’d hoped.

Meeting 36

Meeting Blogging Community Employee 36

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. Is it isolated in one community or one space or one network? 18: The future of storytelling in healthcare communications. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

JUNE 24, 2019

He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. The past week, I was able to serve in a variety of different capacities as a moderator, chair, speaker, event planner, content creator, storyteller, and much more! He replied – we should hug after his talk.

Education 64

Education Creativity Pinterest Facebook 64

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

ImPRessions - Crenshaw Communications

MAY 28, 2019

It’s hardly a brand with sex appeal, yet it’s been entertaining us with witty definitions, tweeted dryly to millions of followers. Fellow members of a group or tribe are bonded through communal storytelling, exchange of knowledge, and – most of all – a shared identity. Just look at Merriam Webster.

Brand 249

Brand Branding Insurance Insurance 249

ReimaginePR

AUGUST 1, 2016

For most brands, that’s definitely Facebook. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. A lot of brands try to do too much. I recommend focusing on one social channel and dominating it. You simply need to be where your audience lives.

Brand 120

Brand Branding Marketing How To 120

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377