Onclusive

JANUARY 26, 2022

Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. . Sure, I’m missing many other influential podcasts.

Marketing 306

Marketing Advertising Advertising Industry 306

Ishmael's Corner

MAY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. This quote from John F.

Storytelling 73

Storytelling Communications Publicity Google 73

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Strategic PR takes a long-term commitment by an experienced team, and that comes at a cost. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

SEPTEMBER 21, 2023

My definition of a values-aligned organization is simple, it is an organization that has a clear mission statement centered on benefiting people now and in the future. As PR professionals, we guide our clients to support their mission through storytelling. What is a values-aligned organization? Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Ishmael's Corner

OCTOBER 14, 2014

Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. Just having fun with language can qualify as business storytelling.

Brand 120

Brand Branding Storytelling Blogging 120

Onclusive

MARCH 6, 2019

I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish. In many ways, the marketing folks were traditionally responsible for commercial outcome and the PR and communications folks were responsible for reputational outcome.

Banking 199

Banking Marketing Measurement Leadership 199

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. And one’s better half definitely plays a huge role in success. Uncategorized CNBC interview IDA Ireland creativity storytelling what makes greatness' CNBC Talking Head Steps in It.

Creativity 143

Creativity Storytelling Interviews Sports 143

Communications Conversations

OCTOBER 29, 2019

But, it’s definitely not necessary. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. Instead, if you focus on creating content your customers and employees actually want to listen to, the listeners will definitely follow. Would it be ideal? Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Onclusive

DECEMBER 6, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Public Relations Society of America (PRSA) International Conference. Dates: October 25 – 27, 2020. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Landis PR

JULY 25, 2022

You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around. This then informs and enables the development of joint messaging. Photo courtesy of Pexels. Coordinate, don’t compete.

Pitching 98

Pitching Agency Print Storytelling 98

The Hoffman Agency

DECEMBER 21, 2023

There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. From then on, I thought, like most people who study abroad do, “I could totally see myself living here, and I definitely need to work at this agency!”

Fashion 36

Fashion Agency Study Storytelling 36

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. Sure, I’m missing many other influential podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. is beyond me. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. There needs to be a definite reason why you choose to share a specific aspect of your story. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Image Courtesy of Nike.

Brand 156

Brand Branding How To Storytelling 156

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

PRSay

SEPTEMBER 25, 2023

He advises communicators to speak clearly, use words according to their conventional definitions, “and think of the sort of short words that convey emotion and deep meaning.” [ Illustration credit: nuthawut ] The post Skip Annoying Buzzwords; Choose Clarity and Meaning Instead first appeared on PRsay.

Fashion 92

Fashion Survey Corporate LinkedIn 92

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower.

Marketing 64

Marketing Storytelling Travel Corporate 64

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. Bank Stadium in terms of capacity, but damn, that’s some selling power. Paul as well.

YouTube 121

YouTube Television Banking Corporate 121

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. Seeing how this trend develops will definitely be interesting! Video content is on the rise. With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100