PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” How could such a busy person find time to meet so many people? Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 152

Media Relations Media Print Software 152

Waxing UnLyrical

JULY 1, 2013

Why: In this post for BusinessGrow.com , Nathan Dube shares how a simple meme and one cat were powerful enough to raise money for social good. Write it Down. Why: Lisa Gerber shares her personal experience with “writing” goals down and how that simple act empowers us to achieve them.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Learn more about iceberg publishing.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. The 1-page strategy focuses on how to win.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do customer service on Snapchat? Once you know what you want to measure, you go back to see how you can accomplish this. Do you sell from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

FEBRUARY 11, 2016

Do your customers see you as the company or person you think you are? Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Ensuring your brand tells a story to maintain connections and community. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2%

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Instagram: How the Must-Have App Became the World’s Camera Filter. Brand Anonymity is Dead: Meet Community Manager 2.0. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Don’t Post Photos of Your Customers Online Without Reading This.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

FEBRUARY 24, 2016

Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Customer Service. Providing feedback in a visual way. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. One of the challenges of course with all of these advances is to see how it is being applied.

Social Media 40

Social Media Resources Media Case Study 40

Beyond PR

AUGUST 31, 2016

How to Create and Manage an Influencer Marketing Program. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

Tools 100

Tools Google Twitter Facebook 100

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

FEBRUARY 24, 2019

How to make a podcast Have you listened to the February edition of the #FuturePRoof podcast by Sarah and I yet? We’re frequently asked how to make a podcast. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews.

Skype 61

Skype Facebook Sports Interviews 61

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. 5 Press Release Templates To Get You Started Ready to write your own press release? Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

SEPTEMBER 3, 2014

Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. For example, they are fantastic at writing copy but NO CLUE how to do content strategy.

Agency 188

Agency SEO Advertising Advertising 188

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. How long are you going to keep this up?

Wireless 74

Wireless Twitter Writing Measurement 74

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. .” Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. .” Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. How to Pitch: Pitching infographics is all about the connection to the site. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How and where can your consumer touch your brand? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. This show is basically focused on providing a voice to the small business community. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

APRIL 10, 2013

” And you can let them know how to contact you if it’s urgent, etc. Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun! They also have really good customer service. Time tracking and invoicing. Based in the Washington, D.C.,

Tools 105

Tools Skype Google LinkedIn 105

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Tell the customer and the media what your company does.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Is Taylor really composing every tweet, writing every post and personally popping each image online? Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48