Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Agency Technology 150

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. For example, if you are a product-oriented company there are two ways that you can go: you can position around value, or you can position around features. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

PRSay

MAY 7, 2021

As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Invest in the future. Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. But – has it all changed? Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 79

B2B Media eBook Interviews 79

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., I learn more about their work and we help each other achieve our career goals.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO. While most people already use the challenge/results model, there are other factors to consider.

Case Study 140

Case Study Study Video Writing 140

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Image from Pixabay. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. What drew you to the field of corporate communication? Nike’s partnership with Apple for the running community was a great early digital example of this.

Corporate 120

Corporate Sports Agency Reputation 120

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. Get Creative With WHO You Pitch. The PR community has growing dialog around the importance of a custom pitch. Let me give you an example. Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against.

Case Study 120

Case Study Agency Creativity Study 120

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MARCH 4, 2016

Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background. Instead, put your interview subject in a relevant environment. Shooting interviews on a mobile device is often challenging because of the audio quality. So, get close to your interview subject.

Mobile 73

Mobile Video Interviews Film 73

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What do you hope to accomplish in your new role as partner at Brunswick Group?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. They also helped me think differently and creatively.

Sports 113

Sports Travel Television Agency 113

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. Tell us what inspired John’s interest?

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

DECEMBER 5, 2016

While a topic may seem positive at one point, it can quickly take a turn for the worst if misinterpreted, hijacked by trolls or commented on by an unhappy segment of the community. For example, if you don’t have the resources in-house to make a professionally p roduced video or animation, don’t put it on the docket.

Trends 40

Trends Strategy How To Resources 40

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60