Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. However, these are exceptions.

Brand 158

Brand Branding Reddit Pitching 158

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 154

Analysis Tools Software SMB 154

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. Tell a story. Last month, Inc. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

NewsWhip

FEBRUARY 19, 2021

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Traditionally, marketers gave audiences simple stories, delivered through advertising. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JULY 28, 2021

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The awards for excellence in the PR and communications industry. The awards for effective business marketing. What is it?

Reddit 85

Reddit B2B Local LinkedIn 85

Sword and the Script

DECEMBER 5, 2023

This latest deal adds to the grip private equity has on communications tools. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. PE firms own the largest tech companies in the PR space. More gen AI.

Software 141

Software Reddit Technology B2B 141

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For tech PR pros, TikTok is an opportunity to research content preferences among younger audiences and identify nascent memes that could be useful for marketing campaigns. For tech brands interested in a unique marketing channel, it’s also ripe with potential. Take advantage. What sites did I miss?

Reddit 136

Reddit Video Social Media Groups 136

Business Wire

MARCH 20, 2018

Today’s communicators hav e the difficult task of reaching millennial audiences. Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P.

Reddit 158

Reddit Media Analytics Trends 158

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? You may have never considered this platform before, but it’s ripe for young men: Reddit.

Energy 68

Energy Facebook Reddit Pinterest 68

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Communications Conversations

JULY 9, 2020

The smart digital marketers are diversifying not only their overall digital ad spend, but more specifically, their social ad spend. Reddit (expanding their ad options in 2020). This is a go-to tactic in every digital marketer’s toolbox–why not double-down on paid search at a time when Google search numbers are growing?

Strategy 160

Strategy Reddit Pinterest YouTube 160

Communications Conversations

APRIL 23, 2021

And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. That may change the way you think about Nextdoor from a social media marketing perspective. More proof that we may be at the end of the “Big Four” era of social media marketing. Many weren’t surprising at all.

Social Media 218

Social Media Report Pinterest Media 218

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” PR Measurement: How is Communications Proving Value? What books do you recommend? I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. What is PR? All considerate inquires will be reviewed carefully.

Resources 125

Resources Publicity Reddit Interviews 125

Remote PR Jobs

SEPTEMBER 25, 2023

PERSONIFY YOUR DATA “If you want to persuade colleagues, don’t simply bombard them with data or speak in generalities,” says Jennifer Hennings, an executive presentation coach who has worked with managers at Google, Salesforce, Slack, and Reddit. Let’s say you’re trying to get your boss to approve a new initiative.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Solo PR Pro

MAY 25, 2021

And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. That may change the way you think about Nextdoor from a social media marketing perspective. More proof that we may be at the end of the “Big Four” era of social media marketing. Many weren’t surprising at all.

Social Media 103

Social Media Report Pinterest YouTube 103

Communications Conversations

MAY 23, 2022

This is odd considering the time and budget investment brands are putting into social media marketing campaigns in 2022. What about Reddit? With such a huge focus on individuals vs. brands in social media marketing right now, it just seems strange that brands aren’t putting more focus on listening to the actual people.

Company 178

Company Reddit Employee Facebook 178

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Senior Marketing Strategist. CrowdTangle. In Conclusion. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. It’s a THRIVING community.

Viral 98

Viral Community Reddit Facebook 98

Communications Conversations

SEPTEMBER 9, 2020

On par with FlickR, Quora and Reddit. Considering LinkedIn is THE professional social network and most decks came from professional types like marketers, HR folks and consultants. And that is a big missed opportunity. Not that Slideshare was a social media darling. Or, destined to overtake Facebook. No, Slideshare was a niche network.

Reddit 88

Reddit LinkedIn Web Social Media 88

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

The Resolution Blog

NOVEMBER 1, 2015

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Ketchum London ofice.

Reddit 120

Reddit Creativity Trends Web 120

Waxing UnLyrical

APRIL 30, 2013

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur).

Social Media 111

Social Media Reddit Media Facebook 111

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You can also search sites such as LinkedIn, Quora, or Reddit. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Take a class.

Conference 80

Conference Reddit Local Course 80

Shift Communications

SEPTEMBER 25, 2017

While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. Vice President, Marketing Technology.

Analytics 87

Analytics Engineering Data Reddit 87

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

JULY 18, 2016

And while the urge to go hunt and battle Pokémons may not have overcome you (and this probably is reflective of your age or the age of the people who live with you), there are some immediate and short-term things that communication and marketing professionals should know about this augmented-reality juggernaut.

Case Study 120

Case Study Mobile Google Facebook 120

Cision

OCTOBER 12, 2015

This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. So what can communications professionals and marketers do to mitigate the impact of this change? Why Twitter is discontinuing share counts. Measurement and migration.

Twitter 120

Twitter Measurement Reddit Data 120

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Cision

JUNE 14, 2016

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. These and more you can find in the right groups/communities. Reddit Keyword Monitor Pro. Guest Post by Amos Onwukwe. 2018 SBA reports show there are 30.2

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I managed restaurants on and off for ten years and desperately wanted a change. How do you consume news?

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I managed restaurants on and off for ten years and desperately wanted a change. How do you consume news?

Reddit 48

Reddit Retail Newspapers Social Media 48

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Ethical Voices

OCTOBER 30, 2023

I do internal communications within the IRS and then just to help keep my sanity a little bit, I go up to the Air Force Museum because you can take the boy out of the Air Force, but you can’t take the Air Force out of the boy. The stock market went down 24 basis points.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79