Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 98

Ethics Crisis Transportation Airlines 98

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It also involves influencing the future.

Industry 78

Industry Publicity Ethics Privacy 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The 18-page document advocates that for public relations teams to be part of the teams building algorithms.

Ethics 140

Ethics Guidelines Data Education 140

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built.

Ethics 75

Ethics Communications Agency Technology 75

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

Communications 105

Communications Big Data Leadership Data 105

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 91

Ethics Healthcare Government Energy 91

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs.

Ethics 52

Ethics Survey Insurance Insurance 52

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. As such, it can potentially help you structure more effective and efficient public relations campaigns. This provides PR professionals with real-time insights.

Publicity 95

Publicity Ethics Analysis Data 95

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Relatively speaking, [AI] is still very new. We have to get busy with this stuff.

Communications 73

Communications Guidelines Technology Tools 73

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 141

Ethics Consumer Brand Branding 141

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience.

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Bellisario College of Communications at Penn State University. Public trust has eroded in all major institutions, including higher education. “We Serving the greater good.

Publicity 147

Publicity Journalism Media Education 147

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. It stresses the importance of establishing trust and implementing safeguards when using AI in PR – most likely creating a tug-of-war between product teams and ethics teams.

Ethics 62

Ethics Communications Pitching Retail 62

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy.

Ethics 71

Ethics Analysis Communications Trends 71

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Would you please tell us more about this latest ethics study? What are some of the key findings in the research?

Ethics 52

Ethics Leadership Training Study 52

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

Ethics 264

Ethics Automotive Technology Conference 264

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

Meeting 103

Meeting Ethics Energy Technology 103

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. So what’s on the minds of tomorrow’s professionals?

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Such proactive communication shapes the narrative positively and prevents issues from escalating. Takeaway Embracing data analytics in IR is a no-brainer.

Analytics 78

Analytics Data Ethics Privacy 78

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146