Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Request Demo.

Analytics 284

Analytics Content Marketing Corporate Company 284

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. How did you get your start in communications? What do you think are the biggest communication mistakes brands make? brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Burrelles Fresh Ideas

MARCH 19, 2024

SOURCE] How PR plays a role in helping the industry The travel industry stands as a captivating, expansive, and constantly evolving sector, where the impact of communication and public relations strategies holds immense sway over a brand’s business success. Click here to request a demo or to discuss your monitoring needs. We can help!

Travel 92

Travel Trends Tourism Transportation 92

Burrelles Fresh Ideas

MAY 21, 2024

Here are five strategies PR can use to support companies in promoting Mental Health Awareness Month throughout the year: Authentic storytelling: PR professionals can leverage storytelling to humanize mental health issues, sharing personal narratives that resonate with diverse audiences. But what about the actual PR pros themselves?

Employee 90

Employee Pinterest Resources System 90

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Brand 246

Brand Branding eBook Leadership 246

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. We’re excited to launch this, and looking forward to sharing what’s next as we give you more features to empower your storytelling. If you are new to NewsWhip, then you can request a demo by clicking here. Request a demo.

Data 78

Data Comparison Storytelling Google 78

Frederik Vincx

JULY 17, 2023

Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Service storytelling We shared everything we learned. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication.

Software 78

Software System Training Enterprise 78

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. Your success in communicating with journalists, who may not be tech wonks, will hinge on breaking your tech down in simpler terms. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Privacy 177

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . LinkedIn - business oriented communication where like-minded colleagues and people can connect and network, typically on business-related topics. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Shift Communications

FEBRUARY 18, 2020

We analyze how an article drove referral sessions (clicks to a client website), conversions (usually sales, a demo request, or lead gen form), assisted conversions (the article was read on the customer journey to an eventual sale) and other metrics such as page clicks, bounce rates and time spent on page. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Step 2: Communicate a clear value prop. Your newsletter CTA still has to quickly communicate how signing will benefit your target audience. For us at The Content Strategist , that’s content marketing and content strategy best practices.

How To 145

How To Content Marketing Banking Advertising 145

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Beyond PR

AUGUST 11, 2016

Put a twist on the traditional product demo with a series of how-to snaps. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Do a quick series of questions with an influencer or brand advocate. Have fun with product how-tos. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Recent reports say yes, 18-24 year-olds are the biggest demo on TikTok (39%).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

APRIL 30, 2019

Storytelling is a powerful form of communication with science to back it up. SCHEDULE A DEMO. By writing in a conversational tone, you increase your chances of keeping them on your page, and better yet, exploring other areas of your site. . Tell, don’t sell. Apart from writing, Mary is passionate about hiking and gaming.

Industry 87

Industry How To Writing Content Marketing 87

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. Use classic storytelling technique with a beginning, middle and end. Take product how-tos to the next level.

Video 120

Video B2B B2C Survey 120

PR 20/20

OCTOBER 10, 2019

Each time we demoed a new tech and featured the latest spotlights on the blog or in our interactive tools, we intentionally asked if there were other opportunities to align. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. There should be clear communication between marketing and PR groups within a company to develop a singular clear identity to present to the public. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Contently - Strategy

SEPTEMBER 12, 2019

Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage. A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it.

Video 111

Video How To Education YouTube 111

Critical Mention

APRIL 30, 2019

Storytelling is a powerful form of communication with science to back it up. SCHEDULE A DEMO. By writing in a conversational tone, you increase your chances of keeping them on your page, and better yet, exploring other areas of your site. . Tell, don’t sell. Apart from writing, Mary is passionate about hiking and gaming.

Industry 73

Industry How To Writing Content Marketing 73

Critical Mention

JUNE 24, 2018

I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. It can include communications consulting, speaking at events, training sessions, etc. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. SCHEDULE A DEMO. This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. Erin holds a B.A. in Literature and an M.A.

Trends 106

Trends Social Media YouTube Storytelling 106

Burrelles Fresh Ideas

JUNE 27, 2023

He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon. Start with a strong headline and opening paragraph that effectively communicates the most important information. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. You must decide what you want to communicate and the impact or result you want from it. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc.

How To 96

How To Writing Video Fashion 96

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here.

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Tools System How To Software 75