Burrelles Fresh Ideas

MARCH 19, 2024

The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust. Click here to request a demo or to discuss your monitoring needs. We can help!

Travel 92

Travel Trends Tourism Transportation 92

Onclusive

APRIL 9, 2019

We call this practice of continuous storytelling, measurement, and amplification, “Growth PR”. Request Demo. Our mission has always been to elevate our industry and empower our customers to capitalize on the greatest opportunities, however they present themselves. AirPR Changes Company Name to “Onclusive”.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

MARCH 19, 2019

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Take in demos, attend conferences. Results : Better counsel and marketing integration, and more impactful storytelling. Yet too many PR people don’t do this well. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. We’re excited to launch this, and looking forward to sharing what’s next as we give you more features to empower your storytelling. If you are new to NewsWhip, then you can request a demo by clicking here. Request a demo.

Data 78

Data Comparison Storytelling Google 78

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Marketwired

MARCH 1, 2016

In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title. It’s one thing to talk about storytelling, but it’s another to actually show it in real time.

Pitching 153

Pitching Media Conference Storytelling 153

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. Typical tools include demos, explainer videos, analogies and metaphors. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Privacy 177

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Recent reports say yes, 18-24 year-olds are the biggest demo on TikTok (39%).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Beyond PR

AUGUST 11, 2016

Put a twist on the traditional product demo with a series of how-to snaps. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Do a quick series of questions with an influencer or brand advocate. Have fun with product how-tos. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year? Despite the hefty price tag, the Super Bowl remains an unparalleled opportunity for brands to connect with a vast audience.

Sports 86

Sports Television Advertising Advertising 86

PR 20/20

OCTOBER 10, 2019

Each time we demoed a new tech and featured the latest spotlights on the blog or in our interactive tools, we intentionally asked if there were other opportunities to align. While creating this content and audience, we also built relationships with technology partners along the way.

Case Study 42

Case Study Storytelling Study Engineering 42

Shift Communications

FEBRUARY 18, 2020

We analyze how an article drove referral sessions (clicks to a client website), conversions (usually sales, a demo request, or lead gen form), assisted conversions (the article was read on the customer journey to an eventual sale) and other metrics such as page clicks, bounce rates and time spent on page.

Measurement 107

Measurement How To Analytics Marketing 107

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo. Your audience may really care about videos of huskies in the snow.

How To 142

How To Content Marketing Banking Advertising 142

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. These include ones like #MotivationalMonday, #TuesdayThoughts and #WednesdayWisdom. Priscilla Osorio.

Social Media 75

Social Media Marketing Media Instagram 75

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced. In particular, the SEO options and storytelling features captured my attention. ” From that point on, the whole process went quite fast.

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. SCHEDULE A DEMO. This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. Erin holds a B.A. in Literature and an M.A.

Trends 106

Trends Social Media YouTube Storytelling 106

Cision

NOVEMBER 19, 2015

For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. ’ Then, set a clear distinction between a business goal and a marketing goal. It takes two: functional and emotional.

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. Use classic storytelling technique with a beginning, middle and end. Take product how-tos to the next level.

Video 120

Video B2B B2C Survey 120

Contently - Strategy

SEPTEMBER 12, 2019

Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage. A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it.

Video 95

Video How To Education YouTube 95

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. SCHEDULE A DEMO. Increasingly, organizations are integrating their PR and marketing departments.

Marketing 68

Marketing SEO Guidelines eBook 68

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022.

How To 100

How To Writing Video Fashion 100

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Let’s take a look at what works for marketing: Marketers use attribution to credit conversions to channels and assign them a cost. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. SCHEDULE A DEMO. We need to be fast on our feet and quicker than we used to be to stay ahead.

Storytelling 106

Storytelling Technology Course Privacy 106

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? You hear about the companies they represent and their CEOs speak at the biggest, best conferences.

Measurement 127

Measurement Data Analytics Conference 127

NewsWhip

SEPTEMBER 11, 2019

Request a demo of NewsWhip Spike. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Need help with crisis monitoring and analysis? Katherine Ellis. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Crisis 87

Crisis How To Crisis Management Analysis 87

Critical Mention

SEPTEMBER 18, 2018

The new model for content creation and marketing regarding social media has shifted from just pushing content for the sake of promoting yourself to become more personalized, interactive and focused on storytelling. SCHEDULE A DEMO. Develop messages and content that your audiences want to get from you.

Course 79

Course Social Media Media Community 79

OnePitch

APRIL 14, 2022

Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? We read that you are a strong B2B health writer and storyteller. How do you utilize social media/marketing to amplify your PR results? How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Software 120

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231